Revolutionising clinical trials with a Geo Matrix Decision Engine

Après la livraison réussie de la phase 1, le client a continué à travailler avec Imaginary Cloud sur une base de développement continu, ajoutant de nouvelles fonctionnalités à son produit pour stimuler sa croissance. L'équipe a travaillé sur de nombreux éléments différents, des intégrations de paiement aux outils de campagne de vente pour faciliter les campagnes promotionnelles sur le marché. Imaginary Cloud a également aidé Flipped Normals à améliorer son positionnement sur Google en mettant en œuvre un audit SEO, qui a amélioré les performances du site et la pertinence du contenu.

We formulate an approach to the product based on the user's needs and the business model.
This is the core of the creative process and it is where the concept of the product is formulated based on the user's needs and the business model (both identified in the Research phase). Here, the UX designer, the product designer, and the product owner work closely together.

This stage consists of 4 steps: mapping out the user journey, by describing each user's action, with various user scenarios; a decision matrix that helps prioritize the users' and product's goals while considering the product life cycle's current stage; drawing the wireframes, i.e., the pages’ structure and navigation flow to ensure interface usability and reduce design time; and finally, a mood board to ensure that the product's look and feel conveys the desired user experience and is aligned with the user profile and market strategy.

We bring the concept to life and put it into practice.
In this stage, the product designer focuses on creating a physical representation of the concept that has been defined up to this point.

It consists of 3 steps: a style guide, where we define a graphic interface’s style, considering colour palette, fonts, image style, input fields, buttons, and so on, to ensure consistency throughout the application; a graphic user interface design (GUI) which are the end-looking screens by applying the style guide to the wireframes; and a click-through prototype to facilitate the feedback from stakeholders or potential users and investors.

We guarantee that all requirements and ideas generated are realistic to implement.
In this stage, all the work previously done should be achievable considering the available time and budget previously settled.

It consists of 2 steps: a high-level architecture where we detail how the product will be built, identifying baselines for the needed technologies and skills to make it; and a project plan to define the major milestones and provides a general understanding of the project's structure, phases, intersections and interdependencies.

During the ideation phase, we provide the blueprint and structure for the whole website, which defines the relative importance of content as it flows down the page.

The site map establishes the website's structure and content hierarchy for optimal navigation. Wireframing outlines screen structure and navigation flow, prioritizing your digital product’s functionality over aesthetics. Lastly, for the content ideation we help you plan the page content, providing guidelines for audience-adapted material.

During execution, we deliver the first significant page, typically the home page, ensuring it aligns with your target audience and market strategy. We then apply style to wireframes through GUI design, focusing on visual aesthetics and maintaining consistency across the website. Our Webflow development process follows best practices, incorporating interactions, animations, and responsiveness across devices.

Finally, we present results on a test domain, with client involvement being crucial for a successful outcome.

We provide your teams with comprehensive training sessions and Q&A opportunities to empower them to autonomously manage the content. We offer ongoing support, ensuring all necessary information for website updates is readily available, and we configure permissions within Webflow as needed.

Additionally, we seamlessly integrate the website with essential marketing tools such as Google Analytics, configure SEO optimizations, and seamlessly migrate and connect the desired domain. Leveraging Webflow's reliable hosting services, we ensure the website is published with optimal performance and reliability.

We proceed to execute the Code Review by looking at Architecture to understand how the product is built, its principles, and its patterns.

Now it's time for a Test Review, where we assess unit tests, code coverage, and test quality.

We follow up with a Code Quality Review, where we list all the issues and describe them to the fullest, identifying the critical ones and categorising them.

We close the process with an Assessment stage where we list all recommended fixes and provide an estimate of the resources needed to implement them.