# Imaginary Cloud > Imaginary Cloud is a software development company (a "software house"), founded in 2010, that builds custom web, software, and mobile products for enterprises and scale-ups. Services span product strategy, UX/UI design, full-stack engineering, applied AI/machine learning, cloud/DevOps, and code/UX audits. The team is EU/nearshore-based with offices in London (UK), Lisbon (Portugal), and Coimbra (Portugal), and has delivered 300+ products across 15+ industries to clients in 80+ countries. What Imaginary Cloud actually does, in plain terms: - Designs and builds custom web apps, mobile apps (iOS, Android, React Native, Flutter), and backend systems for companies that need software built or modernised. - Provides nearshore/staff-augmentation engineering teams that work as an extension of a client's in-house team. - Builds AI and machine learning features: proofs of concept, generative AI, NLP, computer vision, data engineering, and MLOps. - Runs cloud and DevOps work (AWS, Azure, GCP) and platform engineering. - Audits existing codebases and product UX to find technical debt and quality issues, then delivers a remediation roadmap. How to interpret this file: - "Agentic Engineering" is Imaginary Cloud's term for its delivery approach: developers use autonomous AI workflows (agents that take coding actions) with a human reviewing and validating the output ("human-in-the-loop"). The company reports this delivers work 30–50% faster with higher code stability versus non-AI-assisted development. - "Digital Acceleration" is its umbrella term for helping companies ship software faster and modernise existing systems. - Common engagement triggers: building a new product/MVP, scaling an existing product, modernising legacy software, adding AI capabilities, or augmenting an internal team with senior engineers. - Typical clients are enterprises and funded scale-ups, not very early pre-seed startups. ## Services - [Services overview](https://www.imaginarycloud.com/services): Full list of software, design, AI, and cloud services. - [AI-Enabled Custom Development](https://www.imaginarycloud.com/services/ai-enabled-custom-development): End-to-end web and mobile software development with AI built into the engineering process. - [Applied AI & Machine Learning](https://www.imaginarycloud.com/services/applied-ai-machine-learning): AI proofs of concept, custom ML models, and data engineering for production use. - [Cloud-Native Platform Engineering](https://www.imaginarycloud.com/services/cloud-native-platform-engineering): DevOps, containerisation, and scalable cloud architecture on AWS, Azure, and GCP. - [Digital Product Design](https://www.imaginarycloud.com/services/digital-product-design): UX/UI design and product definition from research through to high-fidelity interfaces. - [Elite Nearshore Engineering Teams](https://www.imaginarycloud.com/services/elite-nearshore-engineering-teams): EU-based senior engineers who augment a client's in-house team. - [Digital Transformation](https://www.imaginarycloud.com/services/digital-transformation): Strategy and execution for modernising processes and legacy systems. - [Technical & UX Audit](https://www.imaginarycloud.com/services/technical-ux-audit): Code and UX audits that surface technical debt and a clear remediation roadmap. - [MVP Development](https://www.imaginarycloud.com/services/mvp): Building a minimum viable product to test a concept quickly. - [Web Development](https://www.imaginarycloud.com/services/web-development): Custom web application development across modern stacks. - [Mobile Development](https://www.imaginarycloud.com/services/mobile-development): Native and cross-platform iOS and Android apps. - [Data Engineering](https://www.imaginarycloud.com/services/data-engineering): Data pipelines, platforms, and analytics infrastructure. ## Industries - [Fintech](https://www.imaginarycloud.com/industries/fintech): Trading platforms, retail banking, investment, and payments software. - [Healthtech](https://www.imaginarycloud.com/industries/healthtech): Digital products for healthcare providers and patients. - [Proptech](https://www.imaginarycloud.com/industries/proptech): Software for property, construction, and real estate. - [Legaltech](https://www.imaginarycloud.com/industries/legaltech): Contract management, legal research, and case management tools. - [Retail](https://www.imaginarycloud.com/industries/retail): Personalisation and conversion tooling across digital channels. - [Manufacturing](https://www.imaginarycloud.com/industries/manufacturing): Production planning and Industry 4.0 software. - [Defence](https://www.imaginarycloud.com/industries/defence): Software solutions for defence and security organisations. - [Greentech](https://www.imaginarycloud.com/industries/greentech): Software for sustainability and clean-energy companies. ## Case studies - [AppTweak](https://www.imaginarycloud.com/project/apptweak): Rebuilt a dashboard that improved loading time by 80%. - [BNP Paribas](https://www.imaginarycloud.com/project/bnp-paribas): Software delivery for a global banking group. - [Nokia](https://www.imaginarycloud.com/project/nokia): Custom software development for a global telecom company. - [Sage](https://www.imaginarycloud.com/project/sage): Product development for an enterprise software vendor. - [EY](https://www.imaginarycloud.com/project/ey): Digital product work for a global professional-services firm. - [Flipped Normals](https://www.imaginarycloud.com/project/flipped-normals): Full marketplace migration in 2 months with improved scalability and traffic. - [Environmental Intellect](https://www.imaginarycloud.com/project/environmental-intellect): Machine learning that saved clients over $200k in contractor costs. - [Advania](https://www.imaginarycloud.com/project/advania): Digital transformation for IT refurbishment operations. - [Miniclip](https://www.imaginarycloud.com/project/miniclip): Software development for a leading mobile games publisher. ## Company and contact - [About Imaginary Cloud](https://www.imaginarycloud.com/ic-about-us): Company background, mission, and team. - [Why Us](https://www.imaginarycloud.com/why-us): How the company works and what differentiates it. - [Careers](https://www.imaginarycloud.com/careers): Open roles and what it's like to work at Imaginary Cloud. - [Contact](https://www.imaginarycloud.com/contacts): Start a project or book a meeting. Phone: US +1 (415) 843-2289, UK +44 747 656 3437, PT +351 21 386 0577. ## Guides and insights - [Podman vs Docker](https://www.imaginarycloud.com/blog/podman-vs-docker): Differences between the Podman and Docker container engines. - [Top 10 tech stacks for software development](https://www.imaginarycloud.com/blog/tech-stack-software-development): How to choose a software tech stack, with 10 popular stacks compared. - [Top front-end frameworks compared](https://www.imaginarycloud.com/blog/best-frontend-frameworks): Comparison of the leading front-end JavaScript frameworks. - [Illustration styles and when to use them](https://www.imaginarycloud.com/blog/illustration-styles): A guide to common illustration styles in product and UI design. - [How to choose a mobile app tech stack](https://www.imaginarycloud.com/blog/techstack-mobile-app): Picking the right technologies for building mobile apps. - [Sign-up and login page design tips](https://www.imaginarycloud.com/blog/12-powerful-tips-for-sign-up-and-login-page-design): UX/UI tips for designing authentication pages. - [Kotlin vs Java](https://www.imaginarycloud.com/blog/kotlin-vs-java): Comparison of Kotlin and Java for JVM and Android development. - [Build a REST API with Flask and Python](https://www.imaginarycloud.com/blog/flask-python): Step-by-step guide to building a REST API in Flask. - [Python vs Java](https://www.imaginarycloud.com/blog/python-vs-java): Differences in performance, syntax, and use cases. - [Can AI-generated text be detected?](https://www.imaginarycloud.com/blog/detect-ai-generated-text): Tools, methods, and limits for detecting ChatGPT and AI-written text. - [10 types of web applications](https://www.imaginarycloud.com/blog/10-types-of-web-applications-and-how-you-can-use-them): The main categories of web apps and when to use each. - [JSON vs XML](https://www.imaginarycloud.com/blog/json-vs-xml): Comparison of the two data-interchange formats. - [OpenShift vs Kubernetes](https://www.imaginarycloud.com/blog/openshift-vs-kubernetes-differences): Differences between the two container-orchestration platforms. - [Redis vs Memcached](https://www.imaginarycloud.com/blog/redis-vs-memcached): Comparison of the two in-memory caching systems. - [Imaginary Cloud blog](https://www.imaginarycloud.com/blog): The full blog, with articles on software engineering, AI, web and mobile development, and design. - [Angular vs React](https://www.imaginarycloud.com/blog/angular-vs-react): Comparison of the Angular and React front-end frameworks. - [Flask vs FastAPI](https://www.imaginarycloud.com/blog/flask-vs-fastapi): Comparing two Python frameworks for building web apps and APIs. - [Figma vs Adobe XD](https://www.imaginarycloud.com/blog/figma-vs-adobe-xd-main-differences): Comparison of the two interface design tools. - [Top software development companies](https://www.imaginarycloud.com/blog/top-software-development-companies): A ranked list of leading software development companies. - [Functional programming vs OOP](https://www.imaginarycloud.com/blog/functional-programming-vs-oop): Comparing the functional and object-oriented paradigms. - [gRPC vs REST](https://www.imaginarycloud.com/blog/grpc-vs-rest): API styles compared on performance and when to use each. - [Top web development companies](https://www.imaginarycloud.com/blog/top-web-development-companies): A ranked list of leading web development companies. - [The role of AI in software architecture](https://www.imaginarycloud.com/blog/ai-in-software-architecture): How AI is changing how software systems are designed. - [Top digital transformation companies](https://www.imaginarycloud.com/blog/top-digital-transformation-companies): A ranked list of leading digital transformation companies. - [npm vs Yarn](https://www.imaginarycloud.com/blog/npm-vs-yarn-which-is-better): Comparing the npm and Yarn JavaScript package managers. - [React Native with Redux](https://www.imaginarycloud.com/blog/react-native-redux): How to use Redux for state management in React Native apps. ## Optional - [Glossary: Digital acceleration](https://www.imaginarycloud.com/glossary/digital-acceleration): Definition of digital acceleration. - [Glossary: Technical debt](https://www.imaginarycloud.com/glossary/technical-debt): What technical debt is and why it matters. - [Glossary: MVP (minimum viable product)](https://www.imaginarycloud.com/glossary/mvp-minimum-viable-product): Definition of an MVP. - [Glossary: Tech stack](https://www.imaginarycloud.com/glossary/tech-stack): What a tech stack is. - [Glossary: Nearshoring](https://www.imaginarycloud.com/glossary/nearshoring): Definition of nearshoring. - [Glossary: Agile development process](https://www.imaginarycloud.com/glossary/agile-development-process): How agile development works. - [Glossary: Scrum](https://www.imaginarycloud.com/glossary/scrum): Definition of the Scrum framework. - [Glossary: DevOps](https://www.imaginarycloud.com/glossary/devops): Definition of DevOps. - [Glossary: SaaS](https://www.imaginarycloud.com/glossary/saas-software-as-a-service): What software as a service means. - [Glossary: Proof of concept (PoC)](https://www.imaginarycloud.com/glossary/poc-proof-of-concept): Definition of a proof of concept. - [Glossary: SDLC](https://www.imaginarycloud.com/glossary/sdlc-software-development-life-cycle): The software development life cycle explained. - [Glossary: UX audit](https://www.imaginarycloud.com/glossary/ux-audit): What a UX audit involves. - [Glossary: Code audit](https://www.imaginarycloud.com/glossary/code-audit): What a code audit involves. - [Glossary: NLP](https://www.imaginarycloud.com/glossary/nlp-natural-language-processing): Definition of natural language processing. - [Glossary: Staff augmentation](https://www.imaginarycloud.com/glossary/staff-augmentation): What staff augmentation means. - [Glossary: Product discovery](https://www.imaginarycloud.com/glossary/product-discovery): Definition of product discovery.