E-commerce Platform
Tep
To have mobile internet access anywhere, that’s the dream that TEP Wireless turns true. The goal is to redefine the way people travel, allowing them to keep their digital freedom at all times.
The Challenge
There were two main challenges with TEP: differentiate it from the competition and make the website’s imagery reflect what was the company’s offer. The experience had to match users’ expectations, avoiding the risks of being misunderstood for something it is not.
The Solution
We’ve applied our Product Design Process at an early stage and provided all the development expertise needed to implement further data-focused adjustments that TEP needed to achieve their business goals.
The Tech Stack
Since its initial concept, the project relies heavy on a huge number of landing pages (targeted via google ads), a good checkout process and a flexible back-office to manage orders. We decided that Ruby on Rails was the best approach due to its balance between flexibility and reach. The product has been live and growing for several years.
E-commerce Platform
To have mobile internet access anywhere, that’s the dream that TEP Wireless turns true. The goal is to redefine the way people travel, allowing them to keep their digital freedom at all times.
The Challenge
There were two main challenges with TEP: differentiate it from the competition and make the website’s imagery reflect what was the company’s offer. The experience had to match users’ expectations, avoiding the risks of being misunderstood for something it is not.
The Solution
We’ve applied our Product Design Process at an early stage and provided all the development expertise needed to implement further data-focused adjustments that TEP needed to achieve their business goals.
The Tech Stack
Since its initial concept, the project relies heavy on a huge number of landing pages (targeted via google ads), a good checkout process and a flexible back-office to manage orders. We decided that Ruby on Rails was the best approach due to its balance between flexibility and reach. The product has been live and growing for several years.
A Success Story
We’ve been with TEP for a long time and we’ve watched them grow, as they secured the position as leaders in their core business. Sometimes, it’s important to embrace a complete rebranding in order to adapt to new realities, and that’s where TEP made the difference in a key moment.