UI & UX DESIGN

Addressing your users’ needs with user-centric interfaces.

IC Awards

trusted by:

Client Logo: NeomClient logo: RemaxClient logo: ThermoFisherClient logo: EYNOKIAClient logo: SageBNP ParibasClient Logo: NeomClient logo: RemaxClient logo: ThermoFisherClient logo: EYClient Logo: Nokia
Client logo: SageClient Logo: NeomClient logo: RemaxClient logo: ThermoFisherClient logo: EYClient Logo: Nokia
Client logo: Sage

trusted by:

Client Logo: NeomClient logo: RemaxClient logo: ThermoFisherClient logo: EYClient Logo: Nokia
Client logo: SageClient Logo: NeomClient logo: RemaxClient logo: ThermoFisherClient logo: EYClient Logo: Nokia
Client logo: Sage

+20

Industry sectors

78

Customer NPS score

99%

Recommendation rate

+300

Projects delivered

our
solutions

Our expertise covers an array of areas, from simpler projects such as website building to highly complex applications.

Our user experience design services provides you with the right tools and resources to guide you through the process that is developing a web-based solution, whether you are a startup looking to develop an MVP, a scale-up looking to improve your product, or an enterprise scaling your website or digital capabilities.

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WEB DESIGN

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MOBILE APP DESIGN

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redesign

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prototype design

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web & desktop design
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mobile app design
Imaginary Cloud illustration
redesign
a pencil with a cog
prototype design

our
idP process

At Imaginary Cloud, we firmly believe in a user-centered approach to product design that combines innovation and practicality. We understand the significance of comprehending users’ goals, business requirements, and technical considerations in every project.

To fulfill this philosophy, we have developed the Incremental Design Process (IDP), a meticulously crafted and well-structured framework that brings together product owners, designers, developers, and managers. Our IDP is specifically designed to prioritize exceptional user experience (UX) and interaction design, while also ensuring a careful balance between costs and benefits.
By doing so, we aim to prevent unnecessary resource wastage and facilitate a prompt market launch for your product.

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bootstrap
1. Briefing
2. components library

The first step of the IPD is the Briefing and it involves presenting the project's vision and goals, clarifying business requirements, and identifying competitors and complementary products. We also explore high-level personas and ask relevant questions. This step leverages existing knowledge and ensures differentiation.

The Components Library is where we establish the visual style of the application. We define the color palette, fonts, input fields, buttons, and other elements. We then create reusable components for designing screens and features, ensuring consistency throughout the application. This living document maintains visual congruency and improves efficiency in the design process.

design sprint 1...n
1. mockup
2. gui design
3. user flow

The Mockup deliverable focuses on creating basic visuals of the features or screens. This involves gathering requirements from key stakeholders and creating visual representations of the concepts. It also includes identifying any missing content such as icons, copy, videos, or images. The main goal of this step is to validate the concept and address the user flow and information architecture, without emphasizing visual aesthetics. This reduces implementation time by making smarter decisions, thus resulting in faster iterations.

For the GUI Design, we execute the final-looking screens by applying the established style to the mockups and incorporating the necessary content. This brings the visual design to life and ensures that the screens have a consistent and visually appealing appearance. By integrating the defined style and content, we create an engaging user interface that aligns with the overall design goals.

In the User Flow step, we map out the path that users should follow to use the feature effectively. This involves defining each action that should follow a click or interaction. By carefully planning the user flow, we ensure a clear understanding of the feature for both the design and development teams. This step helps establish a seamless and intuitive user experience by guiding users through the desired actions and interactions.

backlog
1.product backlog update
2. design handover session

In the Product Backlog Update, design-related information is added to the user stories. This includes linking relevant design assets, providing clarifications, and specifying the behavior of specific components. By incorporating design details into the user stories, we ensure that all necessary information is easily accessible to the development team. This promotes better alignment between design and implementation, enhancing the overall fidelity of the product.

The Design Handover Session takes place just before the development sprint begins. It involves presenting the validated designs to the development team and ensuring that all details and components are well described and clear for everyone. This direct communication between designers and developers allows for a smooth transfer of design-related information. Additionally, the session provides an opportunity for the development team to provide feedback and address any concerns they may have regarding the designs. This collaborative step fosters effective teamwork and facilitates a successful transition from design to development.

NEED A QUOTE FOR YOUR PROJECT?

Our team of business developers and project managers can help you to clarify any questions you have related. Feel free to chat with us anytime and get a quote for your project.

What our customers say

Client logo: Ecolibrium

5.0

5/5 stars rating
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The team was very easy to work with and very communicative."
Priya Krishnan
Head of Strategic Initiatives, Ecolibrium
Client logo: Eurofound

5.0

5/5 stars rating
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They were very flexible and adapted to our means of communications."
Maria Josefa Perez Barral
IT Project Assistant, Eurofound
Client logo: Confinze

5.0

5/5 stars rating
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Their framework is super unique and something I haven't seen before."
Mathias Storm
MouritsenHead of Product, Confinze ApS
Client logo: Teach Tutti

5.0

5/5 stars rating
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The web developer delivered a really high quality video conferencing system within a very short period of time.”
Liam Hindson
Founder & Owner, TeachTutti Ltd
Client logo: OAI

5.0

5/5 stars rating
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The people at Imaginary Cloud were both professional and organized."
Alex Algard
Fund Manager, Online Awareness Initiative
Client logo: Farmlink

5.0

5/5 stars rating
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Imaginary Cloud is very committed to their work and timely delivery.”
Richard Surendrakumar
Head of Product, FarmLink Marketing Solutions
Client logo: ELSA

5.0

5/5 stars rating
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Imaginary Cloud is a very serious software agency with a positive attitude and good skill set."
Xavier Anguera
Co-Founder & CTO, ELSA, Corp.
Client logo: Learninghubz

5.0

5/5 stars rating
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This is the best work we’ve gotten from a provider so far, and we’ve worked with many over the years.”
João Santos
CEO & Founder, Learninghubz
Client logo: Oligo

5.0

5/5 stars rating
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They have a very good approach to the design of everything that is related with the graphical interface and the UX.”
Luís Pedro
CEO, Oligo Swiss Fund Services
Client logo: Topgim

5.0

5/5 stars rating
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Imaginary Cloud has a strong ability to solve problems, and they present a solution in a short timeframe."
Artur Carvalho
Owner & CEO, Topgim, Lda.
Client logo: TrustPortal

5.0

5/5 stars rating
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They’re equally as capable as some of the biggest development names out there.”
Chris Lamberton
Strategy Director, TrustPortal Solutions
Globosurveys Logo

5.0

5/5 stars rating
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The team, deliverables, and overall experience have all been fantastic— I couldn’t ask for anything more."
Miguel Costa Santos
CEO, Globsurveys
Client logo: 1.00 Plus Plus Store

5.0

5/5 stars rating
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It's been a great addition to our store."
Ellie David
Manager, 1.00 Plus Super Store
Client logo: Travelwifi

5.0

5/5 stars rating
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I'm impressed with their very deep expertise, transparency, and very talented people."
Simone Rigoni
CEO, Tep Wireless
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We ARE a WebFLOW ENTERPRISE PARTNER

Enterprise Partner badge2023 Top Webflow Clutch badge

Besides being a software & web application development company, we are also a digital incubator. As a Webflow-endorsed partner, we are constantly looking for fresh and intuitive ways to stimulate the metamorphosis of both new and existing digital projects. From technology to healthcare, finance to travel, we help clients for various industries grow their digital presence through Webflow.

We ARE a WebFLOW ENTERPRISE PARTNER

Enterprise Partner badge2023 Top Webflow Clutch badge

Besides being a software & web application development company, we are also a digital incubator. As a Webflow-endorsed partner, we are constantly looking for fresh and intuitive ways to stimulate the metamorphosis of both new and existing digital projects. From technology to healthcare, finance to travel, we help clients for various industries grow their digital presence through Webflow.

We help you boost your digital product
With UI/UX Design

We design your web product or app platform from top to bottom and make sure it will skyrocket your product’s usability, efficiency, and success and, most importantly, addresses your users’ needs.

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GET A PROJECT PLAN

Know the detailed steps, needed resources, expected costs and delivery time to build a functional and valuable product.

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CREATE AN ENGAGING USER EXPERIENCE

Follow the necessary steps (from research and ideation to development and testing) to ensure a well-grounded and intuitive user experience.

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REDUCE TIME AND COSTS BY UP TO 50%

Our Incremental Design Process (IDP) allows you to plan realistic schedules and avoid redesigning costs.

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INCREASE PROFITABILITY

Grow revenue and business value with a well-thought-out user experience that increases conversions.

WE ARE AN AWARD-WINNING COMPANY

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TOP WEBFLOW 
LONDON

Clutch, 2023

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Top Web Design CompanIES

Designrush, 2022

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BEST APP DESIGN


Designrush, 2021

Top Design Firms Badge

Top Design Firms

Clutch, 2021

We are a
global partner in over 80 countries

Bridging borders, serving clients in over 80 countries worldwide.

united states

europe

middle east

rest of the world

education

From e-learning platforms to student management systems, empower your educational institutions to deliver seamless and immersive learning experiences and embrace the future of education.

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technology

Whether it's developing SaaS platforms or optimizing customer satisfaction, create tech solutions that not only set you apart but are also pivotal for your digital transformation journey.

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travel

Navigate the digital transformation journey with online booking platforms to travel itinerary apps. Enhance the traveler’s journey and elevate your services in the competitive travel landscape.

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your
team

With a recommendation rate of 99%, Imaginary Cloud has over 100 passionate, EU-based professionals that align your business goals with the latest tech solutions.

Recognised for working with processes that guarantee a high-quality delivery, our team of developers, designers, project managers and data scientists have the technical expertise, creativity, and vision to create beautiful, smart web and app software products.
We excel at what we do and we love every moment of it!

illustration of someone at the computer
Designer icon

Designers

Our award-winning designers and developers work side-by-side to create superior UX/UI experiences for your web development project, using leading tools such as Webflow.

SOUNDS LIKE YOUR DREAM TEAM?

WHY
IMAGINARY CLOUD

Imaginary Cloud focuses on crafting scalable technology. With our proprietary development processes, we ensure dependable, user-centric solutions that propel smooth digital transformation for both Enterprise and Scale-up companies.

Why
imaginary cloud

Imaginary Cloud focuses on crafting scalable technology. With our proprietary development processes, we ensure dependable, user-centric solutions that propel smooth digital transformation for both Enterprise and Scale-up companies.

how we
WORK

We provide you with flexible solutions throughout the software development lifecycle, from expanding your delivery team to full project management, depending on your requirements.

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MANAGED TEAMS

We provide you with a web design and development squad or an individual fit to your needs, able to work independently, and/or fully integrated within your delivery team and processes.

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managed projects

We will develop the project in-house, following our battle-tested processes which ensure world-class quality and efficiency. This end-to-end solution is ideal for companies without internal technical teams.

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TEAM EXTENSION
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MANAGED PROJECT
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the tech stack that helps maximize your business value

design

Tool logo: Figma

figma

Tool logo: Adobe Photoshop

photoshop

Tool logo: Adobe Illustrator

illustrator

Tool logo: Adobe Id

indesign

Tool logo: Adobe Xd

xd

front-end

Framework logo: React Native

react

Framework logo: Angular

angular

Framework logo: Vue

vue

Tool logo: Webflow

webflow

back-end

Node logo

node

Python logo

python

Ruby on Rails logo

rails

Framework logo: Django

django

mobile

Framework logo: React Native

react native

Flutter logo

flutter

systems

AWS logo

amazon web services

Azure logo

azure

Google Cloud logo

google cloud

ai/data science

Pytorch logo

pytorch

CML logo

cml

DVC logo

dvc

mlflow logo

mlflow

Sagemaker logo

amazon sagemaker

Vertex.ai logo

vertex.ai

Azure AI logo

azure ai

design
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front-end
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back-end
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mobile
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systems
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ai/data Science
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EVERYTHING YOU NEED TO KNOW ABOUT OUR uI/uX design services

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Browse the Frequently Asked Questions and get your answers. Or better yet – get in touch with our team and let’s talk!

get a quote
What is UX/UI Design?
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Why is UX/UI Design important?
Why is UX/UI Design important?
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How can a UX/UI Designer help you?
How can a UX/UI Designer help
you?
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Why is our Product Design Process the most efficient?
Why is our PDP the most
efficient?
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How much does it cost to design a product?
How much does it cost to design
a product?
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How long does it take to design a product?
How long does it take to design a
product?
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What are the 5 elements of product design?
What are the 5 elements of a
product design?
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Still have questions?

Our team of business developers and project managers can help you to clarify any questions you have related. Feel free to chat with us anytime.

uI/UX Design
‍‍resources

blog post

Your guide to a successful website redesign: everything you need to know

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company.

User Interface
OTHER RELATED POSTS FROM OUR BLOG
Explain your project and book a meeting today.
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