Prepping meals with a single tap thanks to UX
About this project
Mucho needed a new interface with a quick workflow that put the emphasis on recipe photos, for users who have little time to spare. We designed it through our product design process.
Result: Mucho reached true food lovers while showing a strong brand identity through the new look and feel, with over 10k downloads.
our INVOLVEMENT
Design
Build
technologies
Figma
Objective-C
Swift
Mucho is an online service that makes it easy to prepare fresh, home-cooked meals, reduce food waste and save money. It curates the user’s food shopping list for any type of diet and taste through a variety of recipes and arranges the delivery of all the ingredients needed in the exact quantities.
Recipes can be chosen by users depending on their nutritional preferences (low sugar, vegetarian, etc.), spending limit, and the number of people they want to feed. The app then creates a unique shopping list based on the recipes, which users can export as a printable shopping list.
Mucho approached us for a design and prototype of a new mobile app for iOS that was quick, simple, strong, and in line with their recent website redesign.
Since the app is meant to be used by a busy persona, we designed a simple interface emphasizing the recipes’ photos. This enabled Mucho to reach the true food lovers while showing a strong brand identity.
NEW PROJECT IN MIND? LET'S TALKduring the project
We implemented our proprietary Product Design Process to ensure a truly user-centred experience that worked seamlessly. It consisted of 4 stages:
Three stages
Analysis
Execution
MVP Launch
two stages
Migration
Development
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Requirements
Back-end integration
Website development
Advanced filtering and search
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Backlog
Bootstrap
Wave 0
Wave N
four stages
Research
Ideation
Execution
Launch & Handover
two processes
MVP
ADP
Four stages
Scope meeting
Code review
Test review
Quality review
Assessment
Four stages
Backlog
Bootstrap
Wave 0
Wave N
during the project
We implemented our proprietary Product Design Process to ensure a truly user-centred experience that worked seamlessly. It consisted of 4 stages:
TECHNOLOGIES used
To design Mucho’s interface.
To develop the iOS application.
To develop the iOS application.
We followed our Custom Development model, which provides a complete set of resources to deliver an end-to-end solution.
UX/UI Designers: Responsible for the design on Figma, architecture and implementation of all the experiences a user has when interacting with the app.
Front-end Developers: Responsible for ensuring that the app’s users can easily interact with it. Implemented using Objective-C and Swift.
Project Manager: Define project requirements and outline the scope of a future web app. After that, they provide a high-level project plan, and give the client rough time estimates.
This project delivered an in-depth understanding of the customer persona and their interaction with the service.
time saved on grocery shopping.
personalized recipes, culled from 40 online influencers and 20 brands - most of whom focus on healthy recipes.
delivered a seamless interface for the user to browse and shop easily.
The app has had over 10.000 downloads thanks to the new storytelling, look and feel.
