Full Marketplace Migration In Just 2 Months Led To Scalable Infrastructure and Improved Traffic
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About this project
FlippedNormals partnered with Imaginary Cloud to migrate its marketplace from Wordpress to a more robust custom-made platform and finally move it to AWS to ensure a more scalable infrastructure. Time was of the essence since the existing technology was causing serious growth constraints.
Result: in just two months the team completed the migration which led to a 4% traffic increase.
our INVOLVEMENT
Development
technologies
Next.js
Ruby on Rails
AWS
FlippedNormals is a CG (Computer Graphics) marketplace that sells assets and training courses by the world’s best 3D artists. They offer curated 3D models, brushes, textures, etc ready to use in gaming, animation, and VFX projects.
With more than 28.000 products, they are one of the leading marketplaces offering such services, with customers across all 5 continents.
FlippedNormals empowers creators, by offering them a platform where they can showcase their CG work and sell them worldwide. Customers from video game development to Hollywood movies resort to this tool to grab some amazing assets for their projects.
Imaginary Cloud’s role was to re-structure and migrate all the product and user data into the new data model and prepare the migration to the new infrastructure. After this was completed, the team kept working by adding new features and doing continuous development.
NEW PROJECT IN MIND? LET'S TALKduring the project
Being a marketplace, this was a high-complexity project, with more than 28.000 products, thousands of user and vendor information, and several Terrabyte asset libraries. The team needed to be efficient due to the time constraints but also very rigorous in its development. To ensure this, a full team of experts was put into place to support the client.
Three stages
Analysis
Execution
MVP Launch
two stages
Migration
Development
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Requirements
Back-end integration
Website development
Advanced filtering and search
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Backlog
Bootstrap
Wave 0
Wave N
four stages
Research
Ideation
Execution
Launch & Handover
two processes
MVP
ADP
Four stages
Scope meeting
Code review
Test review
Quality review
Assessment
Four stages
Backlog
Bootstrap
Wave 0
Wave N
during the project
Being a marketplace, this was a high-complexity project, with more than 28.000 products, thousands of user and vendor information, and several Terrabyte asset libraries. The team needed to be efficient due to the time constraints but also very rigorous in its development. To ensure this, a full team of experts was put into place to support the client.
TECHNOLOGIES used
The front-end was developed using Next.js since it was the existing language from the client.
The team kept using the existing back-end technology which was Ruby on Rails.
The project migrated the infrastructure to AWS.
FlippedNormals needed a full technical team to help them deliver their website, so we followed the Managed Project working model, which included a Project Manager, Lead Developer, a team of Developers, QA, and SEO Specialists. This allowed the team to respond quickly to the client’s requirements, with high-quality delivery by following Imaginary Cloud’s development processes.
This project delivered an in-depth understanding of the customer persona and their interaction with the service.
Increase in traffic after relaunch.
Months to complete the full migration.
On-time delivery of all project milestones.
Rate of defects on production ensuring efficient delivery.
