How VestaConnect grew from MVP to paid adoption
About this project
VestaConnect partnered with Imaginary Cloud to build a digital platform that improves the lives of seniors, including those facing cognitive challenges. They needed a user-friendly, scalable solution to support collaboration between families, caregivers, and healthcare professionals across web and mobile. We built it through our Agile development process.
Result: A complete cross-platform ecosystem that streamlines caregiving, enhances well-being, and provides secure access to critical information.
our INVOLVEMENT
Design
Development
Project Management
technologies
Google Cloud Platform
FastAPI
Python
PostgreSQL DB
Vite
React
Typescript
React Native
VestaConnect is a purpose-built digital solution for improving the quality of life of seniors, including those experiencing cognitive challenges, using a purpose-built screen installed in their residence. This screen and its accompanying applications enable the user to see their daily tasks and events, which can be managed and updated by families, friends and caregivers. It provides daily schedules and reminders, facilitates easy communication between all users, and safely stores photos, documents, and critical medical information.
The platform’s key functionalities include:
• Task Management & Scheduling: Ensuring that daily responsibilities are clear and shared among caregivers.
• Collaboration Tools: Enabling seamless communication and coordination between families and practitioners.
• Access to Critical Information: Providing administrators and caregivers with the necessary data to support each individual effectively.
• Social Connectivity: Promoting interaction and community engagement to reduce isolation and improve well-being, including the ability to make and receive video-calls.
Imaginary Cloud was responsible for the design, development, and end-to-end project management of VestaConnect’s ecosystem. This included the administration portal used by care-giving staff and family members with caring responsibilities, and a native mobile application tailored for daily use by senior individuals.
Our role included:
• Designing user-centric interfaces for both caregivers and seniors, with a focus on accessibility and ease of use.
• Implementing an administration platform that centralises user data and care-giving tasks.
• Developing a responsive web application to support browser-based use.
• Building a native mobile app for increased portability and accessibility in Phase 3.
• Ensuring scalability and performance through cloud-based infrastructures.
NEW PROJECT IN MIND? LET'S TALKduring the project
The project began with an MVP approach, broken down into three strategic phases. These phases allowed for incremental delivery and testing with a group of early users.
After the MVP, the team adopted the Agile Development Process (ADP), focusing on:
• Continuous collaboration with the client.
• Rapid iteration based on feedback from real users.
• Prioritised backlog refinement and roadmap definition based on Beta user feedback.
Three stages
Analysis
Execution
MVP Launch
two stages
Migration
Development
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Requirements
Back-end integration
Website development
Advanced filtering and search
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Backlog
Bootstrap
Wave 0
Wave N
four stages
Research
Ideation
Execution
Launch & Handover
two processes
MVP
ADP
Four stages
Scope meeting
Code review
Test review
Quality review
Assessment
Four stages
Backlog
Bootstrap
Wave 0
Wave N
during the project
The project began with an MVP approach, broken down into three strategic phases. These phases allowed for incremental delivery and testing with a group of early users.
After the MVP, the team adopted the Agile Development Process (ADP), focusing on:
• Continuous collaboration with the client.
• Rapid iteration based on feedback from real users.
• Prioritised backlog refinement and roadmap definition based on Beta user feedback.
TECHNOLOGIES used
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Hosted the entire infrastructure, ensuring scalability, performance, and security.
Handled backend services and API endpoints for both the web and mobile applications.
Used to build the backend logic and power FastAPI.
Served as the main relational database to store user data, tasks, schedules, and activity logs.
Enabled fast and efficient development and bundling of the frontend application.
Used to build the responsive web-based user interface for caregivers and administrators.
Provided type safety and improved code maintainability across both frontend and backend codebases.
Used to develop the native mobile app, enabling seamless use on both iOS and Android devices by all users.
VestaConnect hired a Managed Team to meet the demands of a fast-paced and ambitious roadmap.
Project Manager: Oversaw project timelines, coordinated between client and development teams, managed scope and priorities, and ensured smooth delivery across all phases.DesignersLed UX/UI design for both web and mobile platforms, focusing on accessibility, ease of use, and consistent design language across the ecosystem.
Backend Developers: Developed core application logic, built and maintained the API with FastAPI, managed the PostgreSQL database, and ensured secure, reliable server-side functionality.
Frontend Developers: Built the web-based interface using React and TypeScript, implementing all key features like scheduling, task management, and user dashboards.
QA Engineer: Created and executed test plans to ensure platform stability, ran manual and automated tests, and verified all features across devices and browsers.
This project delivered an in-depth understanding of the customer persona and their interaction with the service.
Delivered a functional MVP in Phase 1, which was successfully tested by a group of Beta users.
Beta user feedback informed a clear and actionable product roadmap.
Successfully developed and released a native mobile application during Phase 3, enabling user expansion.
The platform transitioned from Beta to a paid model with increased adoption from target users.
Simplified daily care coordination, improving the quality of life for elderly users and their caregivers.
