A new gaming website tracking over 1M achievements

Game Achievements

About this project

Game Achievements reached out to Imaginary Cloud to create a functional web portal for gamers, an API integration, better user interactions, and a new visual design.

Result: Successfully launched a fully functional website which started to rank on Google right in the first week.







PostgreSQL DB


Auth0 by Okta


Game Achievements - Your all-access pass to a richer gaming life

For dedicated gamers seeking to enrich their experience, Game Achievements offers a powerful suite of tools beyond simple trophy tracking.  This comprehensive platform lets players meticulously track every achievement, milestone, and trophy earned across their gaming library. This detailed record provides valuable insight into a player's gaming journey, showcasing dedication and progress. Furthermore, Game Achievements fosters a vibrant online community where gamers can connect, share their accomplishments, and discuss strategies. This fosters a sense of camaraderie and allows players to learn from one another.

Game Achievements stays on top of the latest gaming news and updates, while offering insightful guides and walkthroughs. This ensures players have the most up-to-date information and resources to conquer even the most challenging in-game obstacles.  By providing these valuable resources and fostering a strong community, Game Achievements empowers players to become more informed and connected, ultimately leading to a richer and more rewarding gaming experience.

Game Achievements project screen
A new gaming website tracking over 1M achievements
Imaginary Cloud’s role and involvement with Game Achievements

The client approached us intending to create a website that would empower players with an extensive list of achievements and facilitate comprehensive progress tracking.Through close collaboration with the Game Achievements team, we gained a deep understanding of their requirements, ultimately delivering a final product that exceeded expectations. Leading both development and project management efforts, we established a collaborative framework that efficiently addressed technical challenges and ensured project progress.We also established a vibrant player community by integrating a robust forum system. This platform enabled seamless interaction and knowledge sharing among players, facilitating discussions on strategies, sharing of tips and tricks, and collaborative troubleshooting of challenges.

A new gaming website tracking over 1M achievementsNEW PROJECT IN MIND? LET'S TALK

during the project

We implemented the Webflow Development process which involved designing, developing, and launching the website using the Webflow platform. Webflow offers a visual development interface and powerful features for building responsive and interactive websites without the need for traditional coding.

four stages

Launch & Handover

two stages


four stages

Back-end integration
Website development
Advanced filtering and search

four stages


four stages

Wave 0
Wave N

four stages

Launch & Handover

two processes


during the project

We implemented the Webflow Development process which involved designing, developing, and launching the website using the Webflow platform. Webflow offers a visual development interface and powerful features for building responsive and interactive websites without the need for traditional coding.


Imaginary Cloud started by migrating the existing database from Wordpress to PostgreSQL. A daunting task because of the thousands of items and large size of assets that are normal in a CG marketplace.

After the migration was completed, the team focused on migrating its infrastructure. The site was hosted on Heroku, which had relevant constraints on the ability to scale. Imaginary Cloud was able to migrate it to AWS, completing the first stage in just 2 months.

Continuous Development

After the successful delivery of Stage 1, the client continued to work with Imaginary Cloud on a continuous development basis, adding more features to its product to fuel its growth. The team worked on many different elements, from payment integrations to sales campaign tools to facilitate marketplace promotional campaigns. Imaginary Cloud also helped Flipped Normals improve its Google positioning by implementing an SEO audit, which tweaked the site’s performance and content relevancy.


The project started off with a team meeting to list all the client requirements. This thorough investigation allows for an easier, quicker, and more cost-efficient delivery. This meeting was led by our Project Manager, which supports the team all through the project, and our Developer, ensuring all technical details are discussed.

Eurofound provided a solid brief that captured the existing infrastructure, their vision for the website, and the technical constraints and requirements. It was a challenging task that needed to be completed in 6 weeks.

back-end integration

Our developer started the development process by creating the back-end integration that would allow the new website to fetch content from the existing database. Using a Django framework, we were able to create an efficient and quick application that retrieved data, generated listings of results and allowed for more advanced options.

Imaginary Cloud and Eurofound met on a weekly basis to ensure everything was being developed as required by the client.

website development

With the main software completed, the next stage was to develop the website to access such tool. For this, our developer followed Eurofound’s style guide to ensure coherence across the client’s digital presence.

Although no designer was allocated to this project, our developer followed UX/UI best practices, since he was able to touch base with several of the designers at Imaginary Cloud.

advanced filtering and search

In order to improve the content navigation, Eurofound wanted to include an advanced filtering and search capability in their database. Having fully mapped the database content in the new software, our developer was able to create a set of category filters that allowed users to select the content of a given topic, and implemented a search element to the page, allowing the user to freely search any document.

1. Briefing
2. Benchmark
3. User Research

We identify the main aspects of the business model and user needs.
First, we gather evidence that will support the decisions taken henceforth, ensuring that no decision is made based on vague assumptions.

This stage consists of 3 steps: a briefing with the project's vision and goals and business requirements; user research to guarantee product usefulness and effectiveness from the user's perspective; and a design benchmark to analyze the landscape of similar and complementary products, design patterns and technologies used in the industry.

The Research stage allows us to leverage the knowledge and skills of existing players and ensure features and design differentiation in the market, and ensure costumer fit.

1. User journey
2. Decision Matrix
3. Wireframes
4. Moodboard

We formulate an approach to the product based on the user's needs and the business model.
This is the core of the creative process and it is where the concept of the product is formulated based on the user's needs and the business model (both identified in the Research phase). Here, the UX designer, the product designer, and the product owner work closely together.

This stage consists of 4 steps: mapping out the user journey, by describing each user's action, with various user scenarios; a decision matrix that helps prioritize the users' and product's goals while considering the product life cycle's current stage; drawing the wireframes, i.e., the pages’ structure and navigation flow to ensure interface usability and reduce design time; and finally, a mood board to ensure that the product's look and feel conveys the desired user experience and is aligned with the user profile and market strategy.

1.Style guide
2. Graphic user interface
3. prototype

We bring the concept to life and put it into practice.
In this stage, the product designer focuses on creating a physical representation of the concept that has been defined up to this point.

It consists of 3 steps: a style guide, where we define a graphic interface’s style, considering colour palette, fonts, image style, input fields, buttons, and so on, to ensure consistency throughout the application; a graphic user interface design (GUI) which are the end-looking screens by applying the style guide to the wireframes; and a click-through prototype to facilitate the feedback from stakeholders or potential users and investors.


We guarantee that all requirements and ideas generated are realistic to implement.
In this stage, all the work previously done should be achievable considering the available time and budget previously settled.

It consists of 2 steps: a high-level architecture where we detail how the product will be built, identifying baselines for the needed technologies and skills to make it; and a project plan to define the major milestones and provides a general understanding of the project's structure, phases, intersections and interdependencies.

1. business case

This initial stage involves gathering crucial information to understand the project's vision, goals, and business requirements. We present the business case, outlining the project timeline, main competitors, complementary products, and high-level exploration of personas. This also involves asking and answering questions to define objectives and explore ideas, ensuring differentiation from existing players in the market.


During the ideation phase, we provide the blueprint and structure for the whole website, which defines the relative importance of content as it flows down the page.

The site map establishes the website's structure and content hierarchy for optimal navigation. Wireframing outlines screen structure and navigation flow, prioritizing your digital product’s functionality over aesthetics. Lastly, for the content ideation we help you plan the page content, providing guidelines for audience-adapted material.

1. pAGE 0

During execution, we deliver the first significant page, typically the home page, ensuring it aligns with your target audience and market strategy. We then apply style to wireframes through GUI design, focusing on visual aesthetics and maintaining consistency across the website. Our Webflow development process follows best practices, incorporating interactions, animations, and responsiveness across devices.

Finally, we present results on a test domain, with client involvement being crucial for a successful outcome.


We provide your teams with comprehensive training sessions and Q&A opportunities to empower them to autonomously manage the content. We offer ongoing support, ensuring all necessary information for website updates is readily available, and we configure permissions within Webflow as needed.

Additionally, we seamlessly integrate the website with essential marketing tools such as Google Analytics, configure SEO optimizations, and seamlessly migrate and connect the desired domain. Leveraging Webflow's reliable hosting services, we ensure the website is published with optimal performance and reliability.

1. Briefing
2. Benchmark
3. data Research

Our UX designers will target the users profiles and identify their needs when using your product, considering its usefulness and effectiveness from their point of view. Research on design patterns and the industry's most used technologies allows leveraging and understand existing players' knowledge and practice. Plus, it ensures your product/design is specific and different.

1. Ux assessment
2. executive presentation

We will conduct a UX review to set the product requirements considering the established usability heuristics in the field to deliver a consistent and fluid user experience. All information regarding insights and analytics will be summarised in a visual and compelling audit report that showcases the UX Audit's main findings, quick wins, and recommendations regarding your product's potential improvements.

1.Style guide
2. Graphic user interface

Together, we will baseline the style guide to ensure that your product's different visual interface elements' are consistent and coherent. Running a UX Audit allows us to solve the main encountered problems with the execution of end-looking screens. Plus, all recommendations that resulted from quick wins acknowledgement will be designed for implementation.

2. sprint backlog
3. sprint Execution

The product backlog is a list of business and project goals and contains what is forecasted to be developed by the development team, and maintained by the Product Owner. It is a living document, updated continuously, prioritized, and ordered by business value. It may also have product improvements, bugs, technical questions, and so on. Its purpose is mainly to have everything that is needed to reach the project’s Product Vision.

In this stage, we also create a sprint backlog, which is a list of tasks that need to be completed during each sprint. We prioritise the user stories for each sprint and ensure that the team knows what they need to work on.

With the sprint backlog in place, the development process finally starts - sprint execution. Working through the sprint backlog, and delivering small usable pieces of software frequently allows for continuous feedback and refinement, ensuring that the product is always on the right track.

1. Ux assessment
2. high-level architecture
3. CI/CD workflow
4. Feature 0

In this stage, we put in place a briefing that includes the information gathered during the workshop with the team and stakeholders. It presents the vision and goals of the project and clarifies all necessary business requirements. This is also where an FAQ session relative to the nature of the project takes place.

The high-level architecture involves the development of the technical design, with the ideal balance between complexity and reach, This is where we identify external dependencies from third-party providers, such as Stripe, Facebook, Amazon, and so on.

We then start the CI/CD workflow which is the setup of the issue management tool, code repositories, continuous integration system, and development & staging environments. It’s followed by the setup of the code repo and automated test framework, the staging environment and production servers, as well as the continuous integration ecosystem (i.e. servers, deploy hooks, etc)/continuous deployment.

Finally, in Feature 0 we deliver the first meaningful feature: a homepage, a login screen, part of the first dashboard… This step ensures that there is something demonstrable with the perception of value at the end of the Bootstrap Phase.

1.data model
2. Poc, mtp or mvp
3. viability assessment

With the Data Model, we provide the first baseline of the product’s evolutive data model. It identifies the main data entities and relationships and baselines the data sources and data stores (i.e. relational databases, document data stores, etc.). This step also consists of iterating the product concept and designing the first version of the data model.

Here’s when we present the Proof Of Concept (PoC), Minimal Testable Product (MTP), or Minimal Viable Product (MVP), and we deliver and deploy the first version of the product - even if that version is the implementation of a concept. This helps mitigate technical risks and test the main business premises for developing a market-ready version of the product through a viability assessment.

1. production increments
2. wave retrospective reviews

On the production increments step, we review technical and business risks and the impact of the PoC, MTP, or MVP on the initial premises or Wave 0. Here, we also identify reusable components from Wave 0 to Wave 1 (i.e. often PoCs are not reusable). This helps gather feedback about the first integrated model and assesses the product's viability before moving to Wave 1.

Finally, the wave retrospective reviews the product state, evaluates wave success against business goals, and identifies improvements. We then design goals for the next wave & prioritise features. Doing this allows the team to analyse the work that has been done in previous sprints and plan consciously what should be the next mountain to climb.


PostgreSQL DB
PostgreSQL DB
Auth0 by Okta
Auth0 by Okta

Used to develop the server-side logic of the application. This would involve handling things like database interactions, and API endpoints for data exchange. Express was chosen on the backend because it’s ideal for projects that prioritize simplicity, flexibility, and a large community for support.

Used by the backend to develop separate TypeScript files for your custom frontend logic. This technology is useful to catch errors early in development, preventing runtime issues, and making code easier to debug.

Here is where large amounts of structured data are efficiently stored and managed. This data can be used by the backend to power dynamic functionalities within the GA website.

It simplifies interacting with databases like PostgreSQL, by automatically generating code for data queries. Prisma made working with the database more efficiently.

This is a cloud-based authentication and authorization platform. It was used by the backend and frontend to provide a secure and scalable solution for user authentication, reducing development time

A visual development platform for building websites with a low-code approach, it allowed us to design the user interfaces and interactions with a drag-and-drop interface.

Working Model screen
working model and team

Since Game Achievements was looking for high technical expertise, we followed the Managed Project working model, which included our product-oriented Front and Back-end Developers, Designers, and Project Managers.

Front-end Developers: Implemented custom scripting solutions, and styled the forum section, focusing on UX.

Back-end Developers: Built the server-side functionality, the database to store player information, ensuring website performance and scalability, optimizing the code to handle a large number of users and ensuring quick load-times. At a later stage, they made the integration with the forum system.

Designers: Worked side by side with the client and developer to design the user interface, with a focus on UX. Created the visual identity for the forum system, with a look and feel that integrated the forum seamlessly with the rest of the website.

Project Managers: Defined the project requirements and outlined the scope of the project.

key results

This project delivered an in-depth understanding of the customer persona and their interaction with the service.


More than 30000 achievements are being tracked.


Tracking Achievements on the 3 major platforms (PSN, XBOX, STEAM).


50+ Test Users.

Clutch logo


5/5 stars rating
Game Achievements logo
The team delivers on time, promptly addresses any arousing issues, and provides regular progress updates. Their fast adaptability and regular communication are remarkable.
TJ Gardner | Director
Dropdown caret icon
Explain your project and book a meeting today.