Improved UX gets Invisible Homes over 35k registrants
About this project
After its MVP launch, Invisible Homes’ platform was buggy and its user adoption was below expectations. Our goal was to prepare and execute the handover of the project and design a roadmap to fix the existing issues.
Result: After delivering the improvements, user growth and adoption were back on track.
our INVOLVEMENT
Design
Build
technologies
Ruby on Rails
Invisible Homes aims to make it easier for buyers to buy off-market properties via a web application, answering to the growing demand of this service in the UK.
Putting it simply, it’s a direct link from people to real state opportunities without unnecessary steps in between.
Invisible Homes’ platform was initially built in Ruby on Rails, and because the goal was to add to the existing project, our team decided to keep the original codebase. But code coverage was low and one of the reasons why so many bugs were hitting production. We raised coverage to the ideal value of 80% and replaced deprecated libraries with new ones.
NEW PROJECT IN MIND? LET'S TALKduring the project
Since the client’s original tech team was not up to the challenge, Imaginary Cloud prepared and executed the handover of the project and designed a roadmap to fix the existing issues and revisit the workflows by applying our proprietary Product Design Process. It consisted of 4 stages:
two stages
Migration
Development
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Requirements
Back-end integration
Website development
Advanced filtering and search
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Backlog
Bootstrap
Wave 0
Wave N
four stages
Research
Ideation
Execution
Launch & Handover
two processes
MVP
ADP
Four stages
Scope meeting
Code review
Test review
Quality review
Assessment
Four stages
Backlog
Bootstrap
Wave 0
Wave N
during the project
Since the client’s original tech team was not up to the challenge, Imaginary Cloud prepared and executed the handover of the project and designed a roadmap to fix the existing issues and revisit the workflows by applying our proprietary Product Design Process. It consisted of 4 stages:
TECHNOLOGIES used
It was the original codebase of the project; we raised coverage to the ideal value of 80% and replaced deprecated libraries with new ones.
We followed our Specialized Squad model, which provides a complete set of resources to deliver an end-to-end solution.
UX/UI Designers: Responsible for the design, architecture and implementation of all the experiences a user has when interacting with the platform.
Front-end Developers: Responsible for ensuring that the platform’s users can easily interact with it. They do this through the combination of design, technology and programming the platform’s appearance, as well as taking care of debugging.
Project Manager: Define project requirements and outline the scope of a future web app. After that, they provide a high-level project plan, and give the client rough time estimates.
This project delivered an in-depth understanding of the customer persona and their interaction with the service.
after delivering the improvements, user growth and adoption was back on track.
Invisible Homes has grown their community to over 35000 registrants.
more than a hundred agencies have signed up to Invisible Homes in alternative to competitors’ websites
The project behind the NDA
After its MVP launch, Invisible Homes’ platform was buggy and its user adoption was below expectations. Our goal was to prepare and execute the handover of the project and design a roadmap to fix the existing issues.
Result: After delivering the improvements, user growth and adoption were back on track.
