SaaS (Software-as-a-Service) has become an essential part of the digital landscape worldwide. And these past few years have been exciting for anyone who works with SaaS applications or is looking to get involved with it.

What started as a small niche has evolved into a comprehensive solution that can be used in almost any industry. From healthcare to education, SaaS solutions are becoming more common and useful than ever before. Even big companies like Microsoft, Oracle, and Google see the value in this kind of software.

Lucky for you, we’ve managed to dig up some ways that SaaS will continue to evolve into the future. Here are the most current and up-and-coming trends in SaaS.

If you want to build a SaaS software, check out our article on how to build a SaaS application.

Table of Contents

What are the SaaS trends for 2022?
    ➤  1. Artificial Intelligence and hyper-personalization
    ➤  2. Machine Learning and data-learning and security
    ➤  3. Integrations and connections and cloud management tools
    ➤  4. Vertical SaaS for industry-specific solutions
    ➤  5. Responsive design for more mobile visits
    ➤  6. Micro SaaS to stand out in the competition
    ➤  7. Low-code for easy SaaS development
Bottom line

What are the SaaS trends for 2022?

1. Artificial Intelligence and hyper-personalization

Artificial intelligence (AI) has taken over the world of technology, and the software-as-a-service sector is no exception.

One of the most significant advantages AI brings to the table is hyper-personalization, which will fulfill client needs in B2B, B2C, or DTC markets.

But there's a lot more to it than that. Other use cases for AI in SaaS solutions include:

  • High-quality support services such as chatbots and other automated helpers can ease your workload and provide an edge over the competition.
  • Easy code review and maintenance. Since AI learns from user behavior patterns, it can understand how to fix bugs without needing additional resources from developers or IT staff members.
  • Hyper-personalization allows you to satisfy the customer experience in B2B, B2C, or DTC markets.
  • Security breach identification. AI can use machine learning algorithms to detect and access abnormal activities within a network that may indicate a breach has occurred.
  • Natural Language Processing (NLP) and voice control simplify software. You can use this to improve customization and client needs.

While many of these features have been available for years (the concept dates back almost four decades), recent technological advances have enabled us with better tools than ever before for implementing them successfully into our SaaS solutions!

2. Machine Learning and data-learning and security

Machine Learning (ML), a subtype of AI, automates customer service reports and applications like chatbots. ML's autonomous operational paradigm will empower organizations to automate internal activities beyond consumer care and experience.

ML innovation will enable products to become self-improving, boosting intelligence across industries.

Netflix is considered a SaaS product and its tailored content suggestions are an example of ML in SaaS models.

Some of the most important use cases for machine learning in SaaS market include (but are not limited to):

  • Allowing platforms to learn about their consumers' preferences and habits allows businesses to improve their products' usability and intuitiveness.
  • Large amounts of contextual data and insights are processed to assist businesses in optimizing their product and market positioning.
  • Internal collaboration and operations are being optimized.
  • Increasing customer participation;
  • Advanced pattern recognition ensures greater data protection.
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3. Integrations and connections and cloud management tools

In the early days of software-as-a-service, products and services could not be combined. Because of this, customers were told to use third-party solutions, which both individuals and institutions didn't like, especially those who weren't ready to move all their data into the cloud.

But more and more SaaS providers are making integrating their services easier, attracting companies that want a hybrid solution with a cloud back-end and an on-premise system. Seamless integrations are becoming a standard in business.

Integrations and SaaS connections have grown recently, and companies want SaaS that works with their existing technologies. SaaS business is embracing this, thankfully. As a result, several are offering solutions with better integration to meet this need. Businesses are implementing cloud based management tools to solve these challenges. Integrations in software-as-a-service are essential because they make it possible to automate some steps and get rid of a lot of the mistakes that people make.

4. Vertical SaaS for industry-specific solutions

The primary distinction between horizontal and vertical SaaS companies is the focus. The first, as the name implies, provides solutions for a wide range of sectors. Simultaneously, the second is a product designed for a limited audience, usually inside a specific niche.

Almost all standard SaaS applications began as "horizontal" software. Horizontal SaaS businesses have a larger Total Addressable Market (TAM), but various issues limit their sales and marketing efforts. For example, horizontal SaaS marketing teams must execute numerous campaigns simultaneously to attract clients.

A vertical SaaS model, on the other hand, is tailored to specific business requirements or fields. As a result, the TAM for vertical SaaS is reduced. According to IT experts, Vertical SaaS is the latest version of horizontal SaaS since it can fulfill the specialized needs of a specific industry.

It's hardly surprising that the number of vertical SaaS products has increased dramatically because they offer many advantages. This distribution strategy has numerous benefits, including increased company value, customer information, and improved data control. Vertical SaaS products can also be tailored to a particular client or industry. Even better, vertical SaaS is a handy and cost-effective choice for many firms because it provides industry-specific solutions. This additional flexibility will generate more revenue while lowering customer acquisition expenditures.

5. Responsive design for more mobile visits

Everything is becoming mobile. As the world becomes mobile-first, more software-as-a-service products may soon follow. It raises some design issues, such as creating interfaces for neurodiverse, elderly, or visually-impaired persons.

The next couple years will focus on the following:

  • Accessibility improvements
  • Mobile personalization;
  • AR/VR mobile experiences;
  • ML-based intuitive filtering, responsiveness, and gesture design.

CNBC reports that 72.6% of people will use phones to access the internet by 2025. According to eMarketer, by 2023, mobile usage will account for 35.0% of total media time. These data describe the SaaS market and prove mobile SaaS is the "proverbial promised land."

Business owners increasingly utilize smartphones to run their companies. In the same way, many employees want to be able to move around while doing their jobs. SaaS companies are adapting to how people use mobile devices and internet access. And as you may have noticed, SaaS project management and communication tools now come with mobile apps that are powerful and full of features.

We expect SaaS businesses to continue developing and upgrading their apps. People want to move faster to keep up with mobile technology.

6. Micro SaaS to stand out in the competition

More competitors are joining the market, and we're seeing more businesses strive to adapt and provide clients with more inventive, creative offerings. Companies may produce smaller, more adaptable goods in response to an increasingly competitive climate, which is generally run by small teams or even a single individual. Micro SaaS tools are expansions or add-ons to larger products with the goal of improving the user experience in certain industries. We can anticipate a large increase in the number of micro SaaS products, particularly those targeting niche sectors and consumers.

Here are some examples of Micro SaaS businesses: Send to my cloud (create a website that allows visitors to post photographs, videos, PDFs, and documents directly to your Dropbox or Google Drive), Sheetsu (convert Google Sheets into a REST API), and Everhour (time tracking software).

7. Low-code for easy SaaS development

Software-as-a-service platforms keep getting bigger every year. Tech startups can create SaaS-based content with minimal technical skills thanks to 'white labeling,' 'no coding,' and 'low-code' platforms.

White labeling

SaaS white labeling is when a software company produces a thoroughly planned, tested, and finished platform and sells it to another company for rebranding.

It can help businesses achieve market share quicker and with fewer costs. Startups can focus on value proposition, strategy, and branding using a ready-made platform or development framework. The dashboard software can be used as a white-labeled SaaS solution.

Low-code progress

Low-coding solutions are data centers (SaaS platforms for software-as-a-service platform providers) that require developers and engineers.

With less writing code, your technical staff can focus on innovation or competitive advantage. They can now focus on development and engineering to grow your business.


No-code SaaS will boost productivity and bring new companies to market, creating new digital solutions.

Rising market demand drives low code and no code developments. According to research, organizations across sectors (startups in particular) choose these solutions:

  • To speed up digital innovation
  • To increase IT responsiveness and reduce the backlog
  • Reduce dependency on hard-to-hire techies
  • Process improvement

Bottom line

Is SaaS a fastest growing industry? Definitely! The service SaaS is becoming increasingly popular across industries. And one reason for this is that it’s flexible and scalable. Companies can make use of SaaS apps for a specific function. They don’t need to build a full-blown digital presence for every employee-related role. Moreover, they can save money by using one app for all functions. Then, they can streamline their digital processes by centralizing them in a single SaaS app and using a cloud computing service. SaaS also has the advantage of being highly customizable. That means it can be tailored to meet the needs of each business. Low-code apps are another option for building SaaS functionality quickly. They’re based on an intuitive drag-and-drop visual design. Consequently, they can be easily used by non-technical users. What’s more, they can easily integrate into existing mobile apps.

If your business decides to stay ahead of the competition, it must embrace software-as-a-service and stay up to date on the latest developments and updates. And we're here to help you make sure that it happens.

Do you want to create a SaaS application? Our web and mobile development is an excellent choice for you.

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