Jordan Hale
CEO
In this interview adaptation, Jordan Hale, CEO of Obé and formerly of QuantumNova, details the shift from reactive reporting to proactive AI orchestration and the frameworks required to reduce technical debt while scaling.
The acceleration of QuantumNova’s growth was driven by a fundamental shift in how enterprises view data. According to Jordan Hale, the turning point occurred when companies realised that "analytics isn't just reporting—it's prediction". By moving away from basic dashboards toward proactive insight modelling, adoption spiked as leaders stopped asking what happened and began asking, .
While technical hurdles exist, the primary obstacle to implementing AI-driven systems is human, not digital. Jordan Hale emphasises that "the hardest part isn't the technology—it's alignment". Many organisations fail by adopting AI without preparing their teams to interpret the output. Hale asserts that "AI doesn't replace expertise; it amplifies it", and once teams embrace this synergy, performance improves dramatically.
Looking ahead, Hale predicts a move from decision support to "automated strategy execution". In this new landscape:
To reach this level of automation, leaders must first resolve the underlying technical debt that stalls transformation. Hale’s approach focuses on treating software like a financial asset.
"Don't start with features—start with the decisions your product improves. Companies don't buy software; they buy avoided risk, reduced complexity, and measurable time advantages".
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