How Moloco boosted performance with a website revamp
About this project
Moloco reached out to Imaginary Cloud to revamp their website to one that prioritised an optimal user experience, boosted conversion rates, and embodied a world-class aesthetic.
Result: The new website now has a sleek interface and improved user navigation. Early KPIs suggest reduced loading times, fewer Webcore issues, and growing organic traffic.
our INVOLVEMENT
Growth Audit
UX Audit
Design
Development
technologies
Ahrefs
Hotjar
Google Analytics
Figma
Webflow
Moloco is a machine learning company focused on enhancing digital strategies for global enterprises to drive growth. Their performance marketing platform, featuring a core machine learning engine, is tailored for mobile advertising optimisation. Moloco Cloud DSP utilises customers' first-party data to exceed publishers' ROAS goals, while the Retail Media Platform empowers online retailers to enhance sales and revenue through contextual recommendations and native advertising.
Founded in 2013 by former Google machine learning engineers, Moloco is headquartered in Redwood City, California, with nine offices worldwide. Specialising in app ecosystem monetisation, Moloco conducts large-scale ad campaigns, programmatically bidding on major ad exchanges like Google AdX and Twitter Mopub, offering access to 50 billion daily impressions. Their infrastructure and analytics tools, backed by the Google Cloud Platform, ensure superior performance and enhanced analytics for clients.
The Moloco project unfolded in two distinct phases, with Imaginary Cloud playing a crucial role throughout.
In phase 1, we conducted a comprehensive Growth Audit, which included an SEO Optimisation Review and a UX Assessment, aimed at identifying areas for improvement on Moloco's website. Subsequently, we redesigned the website with the goal of enhancing user experience and improving conversions. This involved addressing issues identified during the UX and Growth assessments.
Moving into phase 2, our involvement continued as we took charge of the Webflow Development aspect, seamlessly integrating the new Designs and Branding Guidelines provided by Moloco's team. It's worth noting that during this phase, there was a collaboration with a third-party design company from Moloco's side, as they were already engaged with them to support the final interface designs. Concurrently, we focused on elevating the website to the forefront of the industry, capturing attention, and embodying a world-class aesthetic.
We also implemented optimisation enhancements for the technical aspects of the existing website, ensuring optimal performance and functionality.
NEW PROJECT IN MIND? LET'S TALKduring the project
Since the client wanted a full website redesign, we implemented the Webflow Development process which involved designing, developing, and launching the website using the Webflow platform. Webflow offers a visual development interface and powerful features for building responsive and interactive websites without the need for traditional coding.
two stages
Migration
Development
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Requirements
Back-end integration
Website development
Advanced filtering and search
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Backlog
Bootstrap
Wave 0
Wave N
four stages
Research
Ideation
Execution
Launch & Handover
two processes
MVP
ADP
Four stages
Scope meeting
Code review
Test review
Quality review
Assessment
Four stages
Backlog
Bootstrap
Wave 0
Wave N
during the project
Since the client wanted a full website redesign, we implemented the Webflow Development process which involved designing, developing, and launching the website using the Webflow platform. Webflow offers a visual development interface and powerful features for building responsive and interactive websites without the need for traditional coding.
TECHNOLOGIES used
SEO tool used for analysing website backlinks, keyword research, and competitor analysis during the Growth Audit.
User behavior analytics tool used to visualise user interactions through the website, also during the Growth and UX/UI Assessments.
Analytics platform used to track website traffic, user behaviour, and conversions during the Growth Audit.
Collaborative design tool used to create the final user interfaces and designs of the website.
Website development platform used to build, and launch the final responsive website without the use of code.
Since Moloco was looking for high technical expertise, we followed the Managed Project working model, which included our product-oriented Front-end Developers, Designers, Growth Specialists, and Project Managers. This way, we were able to provide Moloco with a team fit to their needs.
Back-end Developers: Responsible for auditing the website’s previous code and anomalies alongside the Growth Specialists in order to improve the website’s technical SEO.
Designers: Worked side by side with the Growth Specialists during the website’s audit, and to create a superior UX/UI experience for the Webflow development project.
Growth Specialists: Responsible for analysing the website’s data to enhance performance, evaluating UX for conversions, optimising conversion rates, improving SEO, assessing content quality, conducting competitive analysis, and offering actionable recommendations.
Project Managers: Defined the project requirements and outlined the scope of the project.
This project delivered an in-depth understanding of the customer persona and their interaction with the service.
More reduced loading times overall.
Reduced number of Webcore Issues.
Growth in organic traffic.
Accelerated conversion rate.
The project behind the NDA
Moloco reached out to Imaginary Cloud to revamp their website to one that prioritised an optimal user experience, boosted conversion rates, and embodied a world-class aesthetic.
Result: The new website now has a sleek interface and improved user navigation. Early KPIs suggest reduced loading times, fewer Webcore issues, and growing organic traffic.
