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IC Awards
IC Awards
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Product Discovery

Product discovery is a crucial phase in the development of a new product or feature. It involves research, ideation, and exploration to define and understand user needs and market opportunities. Product discovery helps teams make informed decisions about what to build and how to prioritize features.

During the product discovery process, teams may conduct user interviews, analyze market trends, and create prototypes to test concepts. It helps uncover valuable insights that guide product development and ensures that the product aligns with user expectations.

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back to glossary

Product Discovery

Product discovery is a crucial phase in the development of a new product or feature. It involves research, ideation, and exploration to define and understand user needs and market opportunities. Product discovery helps teams make informed decisions about what to build and how to prioritize features.

During the product discovery process, teams may conduct user interviews, analyze market trends, and create prototypes to test concepts. It helps uncover valuable insights that guide product development and ensures that the product aligns with user expectations.

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