ELSA ranks on top 10 AI tools thanks to new UI
About this project
ELSA partnered with Imaginary Cloud to improve the UI and look and feel of its B2B app, which supports teachers and company leads in mentoring students and employees. We refined it through our product design process.
Result: ELSA became one of the top 10 AI tools, with 90% of users seeing noticeable improvements in pronunciation and 95% feeling more confident speaking English.
our INVOLVEMENT
Design
technologies
Figma
ELSA Speak is the world’s smartest English pronunciation coach that listens to the way language learners pronounce words, sentences, or conversations to pinpoint exact errors and provide real-time, accurate feedback on their pronunciation mistakes with specific suggestions on how to improve.
The app has more than 7 million users worldwide and has recently been pointed out as an alternative to ChatGPT as it makes use of an adaptive learning system that helps the AI tool get smarter with each new use. With real time recognition and feedback built into the app, learners are always able to see where they began and how far they've come.
ELSA partnered with Imaginary Cloud to improve the platform’s visual language to a B2B platform.
Since the previous look was designed for a B2C product, Imaginary Cloud’s role was to realign it to the new target audience while assuring it still represented ELSA’s brand image.
NEW PROJECT IN MIND? LET'S TALKduring the project
It was crucial that our team was able to align the user goals with the user journey and the brand’s look & feel; for this, we implemented our proprietary Product Design Process to ensure a truly user-centred experience that worked seamlessly. It consisted of 4 stages.
Three stages
Analysis
Execution
MVP Launch
two stages
Migration
Development
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Requirements
Back-end integration
Website development
Advanced filtering and search
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Backlog
Bootstrap
Wave 0
Wave N
four stages
Research
Ideation
Execution
Launch & Handover
two processes
MVP
ADP
Four stages
Scope meeting
Code review
Test review
Quality review
Assessment
Four stages
Backlog
Bootstrap
Wave 0
Wave N
during the project
It was crucial that our team was able to align the user goals with the user journey and the brand’s look & feel; for this, we implemented our proprietary Product Design Process to ensure a truly user-centred experience that worked seamlessly. It consisted of 4 stages.
TECHNOLOGIES used
All new wireframes were designed on Figma, a tool that allows designers, developers, and any other collaborators to view, modify, create, and copy elements, properties, and code from the designs seamlessly.
We followed the Dedicated Team working model, which included our product-oriented UX/UI Designers. This way, we were able to provide ELSA with a design team fit to their needs, able to work independently, and fully integrated with their own team and processes.
UX/UI Designers: Responsible for the design, architecture and implementation of all the experiences a user has when interacting with the platform.
This project delivered an in-depth understanding of the customer persona and their interaction with the service.
million users worldwide.
top 10 of AI alternatives to ChatGPT.
of users see noticeable improvement when speaking English.
of users have more confidence when speaking.
