Allowing creators total control and autonomy over their work
About this project
Frontfiles reached out to Imaginary Cloud to create a feature-packed interface that would hold its own within the platform's irreverent style. We designed it through our product design process.
Result: The seamless, professional, and consolidated look of Frontfiles is attracting more and more creators to the platform.
our INVOLVEMENT
Design
technologies
Figma
Frontfiles aims to be the global platform for independent journalism. They created from
bottom up a new powerful management and monetary tool to keep their journalistic work independent and autonomous.
It’s an open, collaborative network platform of media activists, freelance journalists and witness citizens. It uses advanced technologies that make any intermediary to the distribution of editorial images unnecessary. Their automation allows photographers to have free access to all the tools on the platform and allows them to charge a minimum commission on the sale and purchase of files.
The platform has the lowest fees on the market, by far! Photographers receive 83% of the sales price of each image or story. The company applies the remaining 17% on system maintenance, creation of new tools, staff compensation, external resources and investment in community growth.
Frontfiles partnered with Imaginary Cloud to create a feature packed interface that wouldn’t get lost in the irreverent style of the platform.
Frontfiles presented us with great inspiring branding guidelines that were both solid and rich in what came to different UI creative directions. A mix of both mood boards ended up being the one adopted by the client, as a result of a very smooth communication process where all the inputs were valuable and concise.
Our main goal was to design a cool platform that is:
Rebellious: as an independent journalism platform, Frontfiles provides a collaborative network of media activists, witness citizens, and freelance journalists. Hence, being a groundbreaking platform that challenges conventions.
Authentic: Frontfiles has a unique and authentic concept that seeks to keep journalistic work autonomous and independent.
NEW PROJECT IN MIND? LET'S TALKduring the project
As it is common in our Product Design Process regardless of the existence of Branding Guidelines, we go through a creative step that helps us getting in sync with the client regarding the interface extrapolation of the brand’s motive. It consisted of 4 stages.
Three stages
Analysis
Execution
MVP Launch
two stages
Migration
Development
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Requirements
Back-end integration
Website development
Advanced filtering and search
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Backlog
Bootstrap
Wave 0
Wave N
four stages
Research
Ideation
Execution
Launch & Handover
two processes
MVP
ADP
Four stages
Scope meeting
Code review
Test review
Quality review
Assessment
Four stages
Backlog
Bootstrap
Wave 0
Wave N
during the project
As it is common in our Product Design Process regardless of the existence of Branding Guidelines, we go through a creative step that helps us getting in sync with the client regarding the interface extrapolation of the brand’s motive. It consisted of 4 stages.
TECHNOLOGIES used
All new wireframes were designed on Figma, a tool that allows designers, developers, and any other collaborators to view, modify, create, and copy elements, properties, and code from the designs seamlessly.
We followed the Dedicated Team working model, which included our product-oriented UX/UI Designers and Frontend Developers. This way, we were able to provide Frontfiles with a design and project management team fit to their needs, able to work independently, and fully integrated with their own team and processes.
UX/UI Designers: Responsible for the design, architecture and implementation of all the experiences a user has when interacting with the platform.
Project Manager: Define project requirements and outline the scope of a future web app. After that, they provide a high-level project plan, and give the client rough time estimates.
This project delivered an in-depth understanding of the customer persona and their interaction with the service.
consolidated look & feel capable of attracting more and new creators.
photographers commission of the sales price of each image or story.
remaining value is invested in system maintenance, new tools, compensation, resources and community growth.
