

About this project
Lectus partnered with Imaginary Cloud to create a new onboarding experience that met the goals of its main users, students and tutors. We designed it through our product design process.
Result: Lectus is now used by more than 100 students and tutors in Cambridge and has launched in 5 more universities.
our INVOLVEMENT
Concept
Strategy
Design
Build
technologies
Swift
Node.js
Lectus is the go-to app for students seeking personalized academic support from top-notch tutors. With Lectus, students can easily find and book expert tutors in any subject, at any time, from the convenience of their mobile device.
The platform offers a seamless, secure, and user-friendly experience that helps students achieve their academic goals and reach their full potential.


Imaginary Cloud created two persona-based (student and tutor) onboarding experiences in order to meet their needs and goals. The students’ goal was picking a tutor and the tutors’ goal was to connect with students, work only when they want to and track their earnings and performance.
By focusing on the main features of the app, we helped each user understand its benefits and how to achieve them.
NEW PROJECT IN MIND? LET'S TALKduring the project
We implemented our Agile Development Process that emphasizes cooperation, flexibility, and continuous development, allowing our team to deliver high-quality software in a timely and efficient manner.
We also implemented our Product Design Process, which consisted of 4 stages.
Three stages
Analysis
Execution
MVP Launch
two stages
Migration
Development
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Requirements
Back-end integration
Website development
Advanced filtering and search
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Backlog
Bootstrap
Wave 0
Wave N
four stages
Research
Ideation
Execution
Launch & Handover
two processes
MVP
ADP
Four stages
Scope meeting
Code review
Test review
Quality review
Assessment
Four stages
Backlog
Bootstrap
Wave 0
Wave N
during the project
We implemented our Agile Development Process that emphasizes cooperation, flexibility, and continuous development, allowing our team to deliver high-quality software in a timely and efficient manner.
We also implemented our Product Design Process, which consisted of 4 stages.
TECHNOLOGIES used


To develop the iOS application in order to launch fast, while still using a solid framework.
To write a set of microservices.

We followed our Managed Project model, which provides a complete set of resources to deliver an end-to-end solution.
UX/UI Designers: Responsible for the design, architecture, and implementation of all the experiences a user has when interacting with the Lectus app.
Frontend and Backend Developers: Responsible for ensuring that the app’s users can easily interact with it. They do this through the combination of design, technology and programming the app’s appearance, as well as taking care of debugging.
Project Manager: Define project requirements and outline the scope of the future app. After that, they provide a high-level project plan, and give the client rough time estimates.
This project delivered an in-depth understanding of the customer persona and their interaction with the service.