Nextbitt scored 100 in SEO after a website redesign
About this project
Nextbitt partnered with Imaginary Cloud to spot optimisation opportunities and redesign and develop a new website with a clean, modern aesthetic and intuitive navigation. We delivered it through our Webflow development.
Result: A score of 100 in SEO, an improved user interface and experience, and a clean, fresh, and better-organised website.
our INVOLVEMENT
SEO Audit
Design
Build
technologies
Figma
Webflow
Nextbitt provides a single platform with countless ways to enhance an organization. It delivers the perfect solution for recording and managing physical assets through sustainability indicators. With real-time data monitoring, it allows for continuous analysis of risks and opportunities.
Nextbitt is the perfect partner for your Green Digital Transition. It is widely known that buildings and infrastructure account for approximately 40% of global greenhouse gas emissions. This is why reducing carbon footprints through a Green Digital Transition is crucial. However, achieving this goal requires effective management of all the physical assets and facilities within organizations.
We collaborated closely with Nextbitt's team to conduct a thorough SEO benchmark, identifying optimization opportunities that could enhance the website's visibility. Leveraging these insights, we then redesigned and developed a new website with a focus on improved user experience (UX) and clear conversion paths. The redesigned website now features a clean layout, intuitive navigation, and clear calls to action.
NEW PROJECT IN MIND? LET'S TALKduring the project
For this project, we implemented the Webflow Development Process.
Three stages
Analysis
Execution
MVP Launch
two stages
Migration
Development
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Requirements
Back-end integration
Website development
Advanced filtering and search
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Backlog
Bootstrap
Wave 0
Wave N
four stages
Research
Ideation
Execution
Launch & Handover
two processes
MVP
ADP
Four stages
Scope meeting
Code review
Test review
Quality review
Assessment
Four stages
Backlog
Bootstrap
Wave 0
Wave N
during the project
For this project, we implemented the Webflow Development Process.
TECHNOLOGIES used
Our tool of choice for building wireframes and for utilizing all other necessary design tools. For this project, during the design phase, we leveraged Figma to create wireframes and user interfaces (GUIs), fostering a smooth and collaborative process
Recognizing Nextbitt's need for an easily updatable website, we built it on Webflow known for its user-friendly interface. This enabled us to build the website, achieving complete design freedom. It also offered SEO optimization and improved website speed, both of which contributed to an improved SEO score.
We implemented the Managed Project working model which involved our in-house Project Manager, an SEO Specialist, and a Webflow Specialist.
SEO Specialist: Handled the SEO Benchmark that considered user intent and market trends.
Webflow Specialist: Responsible for the design, architecture, and implementation of the new website.
Project Manager: Responsible for planning, coordinating, and managing the project’s timelines, budgets, and objectives.
This project delivered an in-depth understanding of the customer persona and their interaction with the service.
A score of 100 in SEO thanks to optimizing the website to enhance visibility.
UI/UX - A better user interface and user experiences, with clearer conversion paths such as calls-to-action.
Clean, fresh, and more organized website
