How a UX-driven design helped Pulsar Helium's investor engagement
About this project
Pulsar Helium partnered with Imaginary Cloud to create a new website aligned with their marketing strategy, attracting potential investors and establishing credibility as a company listed on the Toronto Stock Exchange. We delivered it through our webflow process.
Result: Increased website traffic by 15% in the first month after launch.
our INVOLVEMENT
Design
Development
technologies
Webflow
Pulsar Helium is a leading explorer and developer of Helium, a critical natural gas used in various industries and applications, such as aerospace, MRI machines, scuba diving, and modern technology components like hard drives and fiber optics. They focus on primary helium projects that are not associated with significant hydrocarbons.
The company is currently pursuing ambitious projects in the USA and Greenland, aiming to meet the growing demand for helium. They prioritize assets with low initial costs but high revenue potential for economic viability and revenue generation.
Their primary project, Topaz, located in the USA, holds significant potential for commercial production. Pulsar Helium plans to make the production facility carbon-neutral and become an independent helium producer. They are committed to utilizing advanced technology and sustainable practices in their extraction operations.
Pulsar Helium's dedication to growth and innovation is evident in their upcoming listing on the Toronto Stock Exchange. They are proud of their environmentally friendly approach to helium exploration and are excited about the opportunities that lie ahead.
Imaginary Cloud carried out the design and implementation of Pulsar Helium’s new website on Webflow. The collaboration focused on achieving specific objectives, including effectively communicating how helium works, showcasing PH’s applications, and highlighting the advantages of investing in Helium. We also incorporated features such as an informative spot banner, pop-up forms, and retargeting strategies to optimize user engagement and conversion rates.
Additionally, we integrated premium document downloads for the latest news, and explored integration possibilities with Flocker and Researchtree to enhance the user experience.
NEW PROJECT IN MIND? LET'S TALKduring the project
Imaginary Cloud used the Product Design Process (PDP) to create Pulsar Helium's new website, focusing on a visually captivating and educational experience tailored to two distinct target audiences. The first side of the website embodies a mathematical aesthetic, designed to engage a knowledgeable audience. The second side adopts a futurist and revolutionary style, targeting tech-savvy millennials.
Three stages
Analysis
Execution
MVP Launch
two stages
Migration
Development
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Requirements
Back-end integration
Website development
Advanced filtering and search
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Backlog
Bootstrap
Wave 0
Wave N
four stages
Research
Ideation
Execution
Launch & Handover
two processes
MVP
ADP
Four stages
Scope meeting
Code review
Test review
Quality review
Assessment
Four stages
Backlog
Bootstrap
Wave 0
Wave N
during the project
Imaginary Cloud used the Product Design Process (PDP) to create Pulsar Helium's new website, focusing on a visually captivating and educational experience tailored to two distinct target audiences. The first side of the website embodies a mathematical aesthetic, designed to engage a knowledgeable audience. The second side adopts a futurist and revolutionary style, targeting tech-savvy millennials.
TECHNOLOGIES used
Pulsar Helium’s website was migrated to Webflow to achieve complete creative control and branding customization, with the aim of optimizing conversions.
We implemented the Managed Project Working Model which involved developing the project entirely in-house, leveraging our battle-tested processes to ensure high-quality deliverables and efficient execution.
The team that worked with Pulsar Helium had a Project Manager who oversaw planning, coordination, and execution, managing timelines, resources, and objectives; and a designer who both created the design and implemented the interfaces through Webflow.
This project delivered an in-depth understanding of the customer persona and their interaction with the service.
Delivered a captivating website that effectively communicates Pulsar Helium's mission, driving increased share sales.
Increased website traffic by 15% in the first month post-launch.
Enhanced Pulsar Helium's investor relations strategy with a powerful online presence.
Supported Pulsar Helium's growth trajectory by inspiring confidence and trust in potential shareholders.
