Becoming market leaders through User Experience
About this project
An old client, TEP, joined forces with two other international hotspot companies and merged into Travel Wifi. The project was built on top of an existing technology, where we were able to scale our architecture from there onwards.
Result: Travel Wifi became a market leader in the travel wifi market.
our INVOLVEMENT
Concept
Strategy
Design
Build
technologies
Ruby on Rails
MySQL
Travel Wifi is an e-commerce platform for portable internet solutions. The product ranges from wi-fi hotspots to SIM cards, having as a goal mobile internet access anywhere around the globe.
The company’s ultimate objective is to redefine the way people travel, allowing them to keep their digital freedom at all times.
Travel Wifi partnered with Imaginary Cloud to combine all the different products into a one sole platform. The company wanted to:
• have a look & feel capable of conveying the company’s offer;
• reduce user effort and guide them through the new journey.
NEW PROJECT IN MIND? LET'S TALKduring the project
It was crucial that our team was able to align the user journey with the brand’s look & feel; for this, we implemented our proprietary Product Design Process to ensure a truly user-centred experience that worked seamlessly. It consisted of 4 stages.
two stages
Migration
Development
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Requirements
Back-end integration
Website development
Advanced filtering and search
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Backlog
Bootstrap
Wave 0
Wave N
four stages
Research
Ideation
Execution
Launch & Handover
two processes
MVP
ADP
Four stages
Scope meeting
Code review
Test review
Quality review
Assessment
Four stages
Backlog
Bootstrap
Wave 0
Wave N
during the project
It was crucial that our team was able to align the user journey with the brand’s look & feel; for this, we implemented our proprietary Product Design Process to ensure a truly user-centred experience that worked seamlessly. It consisted of 4 stages.
TECHNOLOGIES used
to provide a set of defaults that allows developers to get up and running quickly, without having to make a lot of trivial decisions.
used to update, manage and formulate relational databases.
We followed our Specialized Squad model, which provides a complete set of resources to deliver an end-to-end solution.
UX/UI Designers: Responsible for the design, architecture and implementation of all the experiences a user has when interacting with the platform.
Front-end Developers: Responsible for ensuring that the platform’s users can easily interact with it. They do this through the combination of design, technology and programming the platform’s appearance, as well as taking care of debugging.
Project Manager: Define project requirements and outline the scope of a future web app. After that, they provide a high-level project plan, and give the client rough time estimates.
This project delivered an in-depth understanding of the customer persona and their interaction with the service.
companies merged into 1.
user effort was reduced through a new journey.
became the leader in the travel internet market.
