How UNUA digitalized their fashion business
About this project
UNUA partnered with Imaginary Cloud to digitise their workflow, from the in-store customer experience to the factory floor. Imaginary Cloud split the project into two applications: an iPad app and a back-office app. We delivered it through our product design process.
Result: We delivered newly designed visual order forms that were easy for sellers to follow, and a rich, engaging sales and customisation experience for the end customer.
our INVOLVEMENT
Design
technologies
Figma
UNUA is a comprehensive solution for global fashion brands and retailers seeking to provide their clients with top-of-the-line, highly personalized garments. Their experienced team has a wealth of knowledge in establishing made-to-measure sales across the globe, including in Australia, the USA, and European countries.
With over 50 years of combined experience in the fashion industry, business management, marketing, and retail, and over 15 years in made-to-measure, UNUA partners with tailoring manufacturers in Portugal, home to the world's finest men's suits, to offer classic, men's tailored garments constructed under the half-canvas method based on the Italian tradition.
Their full turn-key made-to-measure service and portfolio is built on the foundation of high-quality products, a customer-focused approach, and a vast network of connections in the garment industry.
UNUA partnered with Imaginary Cloud to digitalize their workflow from end-customer experience at stores to the factory streamline. The team divided the project into two applications; an iPad app to support sellers during the sales process; and a backoffice app for UNUA’s staff to manage factory orders.
Hereupon, Imaginary Cloud’s role was to:
• Design visual order forms that were easy for sellers to follow;
• Establish a rich and engaging sales/customization process for the end-customer;
• Create a flexible information architecture that worked with both single and multi-store brands and retailers.
Additionally, we provided detailed user stories that defined the entire process to prototype the iPad app.
NEW PROJECT IN MIND? LET'S TALKduring the project
We implemented our proprietary Product Design Process to ensure a truly user-centered experience and a seamless look & fee. It consisted of 4 stages.
Three stages
Analysis
Execution
MVP Launch
two stages
Migration
Development
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Requirements
Back-end integration
Website development
Advanced filtering and search
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Backlog
Bootstrap
Wave 0
Wave N
four stages
Research
Ideation
Execution
Launch & Handover
two processes
MVP
ADP
Four stages
Scope meeting
Code review
Test review
Quality review
Assessment
Four stages
Backlog
Bootstrap
Wave 0
Wave N
during the project
We implemented our proprietary Product Design Process to ensure a truly user-centered experience and a seamless look & fee. It consisted of 4 stages.
TECHNOLOGIES used
To create the visual elements and interactions for the app's user interface.
We followed the Managed Project working model, which included our product-oriented UX/UI Designers and a Project Manager.
UX/UI Designers: Responsible for the design, architecture, and implementation of all the experiences a user has when interacting with the platform.
Project Manager: Drawing on experience in industries galore, our Project Manager defined project requirements and outlined the scope of the app.
This project delivered an in-depth understanding of the customer persona and their interaction with the service.
