ASO refers to the process of optimizing mobile apps to rank higher in app store search results. It involves various techniques such as keyword optimization, app title and description optimization, localization, ratings and reviews, and app screenshots and videos. By implementing ASO strategies, app developers can increase the visibility of their apps, attract more organic traffic, and improve app downloads and user engagement.
For example, if a developer wants to optimize their gaming app for the app store, they may research and identify relevant keywords that users frequently search for. They can then strategically place these keywords in the app title, description, and tags to increase the discoverability of their app when users search for those keywords.
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