Product-market fit is a term that describes the alignment between a product and its target market. It signifies that the product satisfies the needs and demands of the market in a way that leads to customer satisfaction, growth, and adoption. Achieving product-market fit is a significant milestone for startups and businesses.
When a new social media platform successfully captures the interest and engagement of a specific user demographic, it demonstrates product-market fit. Users find value in the platform, and it gains popularity.
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