A faster platform for a national sports program
About this project
Desporto Escolar reached out to Imaginary Cloud to create an engaging user flow and a visual language that matched its users, bringing the desktop look and feel to more modern standards. We delivered it through our product design process.
Result: With the new platform, users can now more easily check game regulations, competitions, and results.
our INVOLVEMENT
Concept
Strategy
Design
technologies
Figma
Desporto Escolar is a sports program for school-aged children in Portugal that aims to promote physical activity and healthy habits among students, as well as to encourage socialization and teamwork. It offers a variety of sports activities and competitions, ranging from traditional sports like football, basketball, and volleyball, to other activities like dance, gymnastics, and martial arts.
The program is organized at different levels, from local and regional competitions to national events, and is run by a partnership between the Portuguese Ministry of Education and the Portuguese Institute of Sport and Youth. Desporto Escolar also provides opportunities for students to participate in international competitions, representing Portugal in various sports.
Desporto Escolar partnered with Imaginary Cloud to improve the platform’s user engagement and adapt the visual language to match the users.
Imaginary Cloud’s role was to bring the look & feel of the platform to modern standards through a comprehensive design.
NEW PROJECT IN MIND? LET'S TALKduring the project
It was crucial that our team was able to align the user goals with a fresher brand look & feel; for this, we implemented our proprietary Product Design Process to ensure a truly user-centered experience that worked seamlessly. It consisted of 4 stages.
two stages
Migration
Development
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Requirements
Back-end integration
Website development
Advanced filtering and search
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Backlog
Bootstrap
Wave 0
Wave N
four stages
Research
Ideation
Execution
Launch & Handover
two processes
MVP
ADP
Four stages
Scope meeting
Code review
Test review
Quality review
Assessment
Four stages
Backlog
Bootstrap
Wave 0
Wave N
during the project
It was crucial that our team was able to align the user goals with a fresher brand look & feel; for this, we implemented our proprietary Product Design Process to ensure a truly user-centered experience that worked seamlessly. It consisted of 4 stages.
TECHNOLOGIES used
To create the visual elements and interactions for the user interface.
We followed the Managed Project working model, which included our product-oriented UX/UI Designers and a Project Manager. This way, we were able to provide Desporto Escolar with a development team fit to their needs, able to work independently, and fully integrated with their own team and processes.
UX/UI Designers: Responsible for the design, architecture and implementation of all the experiences a user has when interacting with the platform.
Project Manager: Drawing on experience in industries galore, our Project Manager defined project requirements and outlined the scope of the app.
This project delivered an in-depth understanding of the customer persona and their interaction with the service.
Faster and easier to navigate, enabling users to find information quickly.
