Globsurveys is used by more and more banks to manage customer satisfaction
About this project
Globsurveys partnered with Imaginary Cloud to create an app extension banks could add to their mobile apps to collect feedback, plus a web portal where commercial teams could access real-time data. We designed it through our product design process.
Result: More than 5 major banking institutions are now using Globsurveys.
our INVOLVEMENT
Concept
Strategy
Design
Build
technologies
React
Ruby on Rails
Figma
Globsurveys is a SaaS platform designed to enable banks to collect feedback from their customers through their mobile banking apps. The app extension includes a user interface that allows customers to answer survey questions.
Additionally, their web portal provides a centralized location for accessing information and tools. In this case, the web portal developed for Globsurveys is designed for commercial teams within banks to access real-time data collected through the app extension.
It includes data visualization tools, reporting features, and other tools to help commercial teams analyze and act on the feedback collected through the app extension.
Globsurveys partnered with Imaginary Cloud to have different levels of access to data, mirroring the bank structure regarding local, regional and national levels.
Imaginary Cloud’s role was to create an app extension that banks could add to their mobile apps, and a web portal where commercials could access real time data.
NEW PROJECT IN MIND? LET'S TALKduring the project
It was crucial that our team was able to align the user goals with the user journey and the brand’s look & feel; for this, we implemented our proprietary Product Design Process to ensure a truly user-centered experience that worked seamlessly. It consisted of 4 stages.
Three stages
Analysis
Execution
MVP Launch
two stages
Migration
Development
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Requirements
Back-end integration
Website development
Advanced filtering and search
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Backlog
Bootstrap
Wave 0
Wave N
four stages
Research
Ideation
Execution
Launch & Handover
two processes
MVP
ADP
Four stages
Scope meeting
Code review
Test review
Quality review
Assessment
Four stages
Backlog
Bootstrap
Wave 0
Wave N
during the project
It was crucial that our team was able to align the user goals with the user journey and the brand’s look & feel; for this, we implemented our proprietary Product Design Process to ensure a truly user-centered experience that worked seamlessly. It consisted of 4 stages.
TECHNOLOGIES used
The implementation was done through React front-end language.
To build the software more efficiently.
To create the visual elements and interactions for the user interface.
We followed the Team Extension working model, which included our product-oriented UX/UI Designers, Frontend and Backend Developers. This was we were able to provide Globsurvey with a development team fit to their needs, able to work independently, and also fully integrated within their own delivery team and processes.
UX/UI Designers: Responsible for the design, architecture and implementation of all the experiences a user has when interacting with the platform.
Frontend and Backend Developers: Responsible for ensuring that the platform’s users can easily interact with it. They do this through the combination of design, technology and programming the platform’s appearance, as well as taking care of debugging.
This project delivered an in-depth understanding of the customer persona and their interaction with the service.
Major banking institutions are now using Globsurveys
