Designing Speed: Elevating Swiss Side’s Digital Experience
About this project
Swiss Side required a comprehensive redesign of their B2C platform to enhance usability, visual consistency, and user engagement.
Result: Delivered a modern, cohesive interface that aligned with Swiss Side’s high-performance brand and enhanced the customer experience.
our INVOLVEMENT
Project management
UX/UI Design
technologies
Figma
Swiss Side is an industry-leading cycling brand known for its aerodynamic expertise, advanced engineering, and optimisation technologies. They serve professional athletes, cycling enthusiasts, and performance-focused consumers worldwide.
With a reputation for combining scientific precision with premium product design, Swiss Side provides not only cutting-edge cycling equipment but also powerful digital tools that enable athletes to maximise performance through data-driven insights.
Imaginary Cloud partnered with Swiss Side to redesign their B2C platform with a focus on enhancing the user experience, ensuring visual consistency, and aligning the platform’s digital presence with their high-performance brand.
Our work began with a comprehensive UX audit to evaluate usability issues and visual inconsistencies. This included competitive benchmarking to compare the platform’s performance against industry standards. Based on the findings, we developed a structured roadmap for redesign priorities.
Our role included:
• Conducting a UX audit to identify usability gaps and inconsistencies.
• Creating personas and benchmarks to base design decisions on real user behaviour.
• Designing a style guide to unify the visual language and support scalability.
• Refining GUI screens for all key platform features (Pacing Optimisation, Equipment Optimisation, Tools, Results).
• Producing PDF-ready exports from Figma for seamless developer handover.
• Structuring feedback loops with Swiss Side’s team to ensure timely iteration and alignment with business goals.
NEW PROJECT IN MIND? LET'S TALKduring the project
The redesign followed a structured process:
All work was completed remotely, with weekly checkpoints, structured review agendas, and direct collaboration between our designer, project manager, and Swiss Side’s development team.
two stages
Migration
Development
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Requirements
Back-end integration
Website development
Advanced filtering and search
four stages
Research
Ideation
Execution
Technical Assessment
four stages
Backlog
Bootstrap
Wave 0
Wave N
four stages
Research
Ideation
Execution
Launch & Handover
two processes
MVP
ADP
Four stages
Scope meeting
Code review
Test review
Quality review
Assessment
Four stages
Backlog
Bootstrap
Wave 0
Wave N
during the project
The redesign followed a structured process:
All work was completed remotely, with weekly checkpoints, structured review agendas, and direct collaboration between our designer, project manager, and Swiss Side’s development team.
TECHNOLOGIES used
Used for design system creation (style guide, typography, colour palettes, components), screen design, and prototyping for all platform pages.
We worked under a fully remote collaboration model:
This project delivered an in-depth understanding of the customer persona and their interaction with the service.
Enhanced User Interface – Delivered a visually cohesive design aligned with Swiss Side’s brand.
Optimised User Flows – Streamlined key user journeys for faster goal completion.
Feedback-Driven Refinements – Integrated iterative feedback to closely meet stakeholder expectations.
The project behind the NDA
Swiss Side required a comprehensive redesign of their B2C platform to enhance usability, visual consistency, and user engagement.
Result: Delivered a modern, cohesive interface that aligned with Swiss Side’s high-performance brand and enhanced the customer experience.
