Anjali Ariscrisnã

Versatile and data-driven Growth Marketer with in-depth business knowledge, updated with latest developments in the Digital Marketing landscape.

posts

Development

What is cross-platform app development?

Cross-platform app development is the process of creating software that is compatible with multiple mobile operating systems. Take a look at how it works, which frameworks, languages, and tools you can use, as well as how it benefits businesses.

Anjali Ariscrisnã, Pedro Guerreiro

May 12, 2022

Development

Yarn vs npm: which package manager should I use?

Yarn vs npm compared across speed, security, monorepo fit, and team cost. A practitioner guide to choosing the right JavaScript package manager.

Anjali Ariscrisnã, André Santos

May 5, 2022

A stressed woman on a laptop surrounded by money and a downward graph, illustrating the concept of technical debt.

Business

What is Technical Debt and how can you manage it?

Technical debt management makes the difference between a successful and unsuccessful software project. Ignoring or failing to recognize tech debt might lead to higher development costs and low financial returns.

Anjali Ariscrisnã

April 29, 2022

Development

Choosing the best tech stack for web development 2026

Discover the top tech stacks for web development, and learn how to choose the right tools to build efficient and scalable applications.

Anjali Ariscrisnã

April 14, 2022

Development

Recoil vs Redux

While Redux is considered the most popular state management library, Recoil is Facebook's experimental React state management framework. Take a look at what Recoil vs Redux are, their performance, and whether it’s a good idea to use one over the other.

Anjali Ariscrisnã, André Santos, Joel Reis

April 7, 2022

Design

Product Design Process vs Google Design Sprint: which one to fund

Product Design Process or Google Design Sprint? Which to fund, when to use each, and what you get, with a real client case.

Anjali Ariscrisnã, Maria Teixeira

March 31, 2022

MERN stack graphic with MongoDB, Express, React, and Node.js logos under each letter

Development

What is the MERN stack? Architecture, uses and when we would avoid it

The MERN stack puts MongoDB, Express, React, Node in one language. How it works, when it pays off, and the four questions we ask before choosing it.

Anjali Ariscrisnã, André Santos

March 24, 2022

Design

Figma vs Adobe XD: main differences

Figma vs Adobe XD for teams standardising on one design tool. Compare cost, handoff and migration risk now that Adobe XD is discontinued.

Anjali Ariscrisnã, Joana Eitner

March 17, 2022

Earth from space at night, showing bright city lights across the landscape under a star-filled sky.

Data Science

4 strategies to improve your business using Data Science

Companies all over the world are building big data strategies to gain a competitive advantage. Here are the 4 reasons for you to start building the future of your business using data science.

Anjali Ariscrisnã

March 10, 2022

Development

Next.js vs Gatsby: Which one to choose?

While Next.js is dynamically rendered, Gatsby is statically generated and rendered beforehand. If you want to build a React website or application without having to deal with routing, configuration, or server-side rendering, take a look at the differences between Next.js vs Gatsby.

Anjali Ariscrisnã, Alex Gouveia

March 3, 2022

Cyan-suited hands adjust a glowing holographic data cylinder, showing why you need a data scientist

Data Science

Why do I need a Data Scientist?

Employing a Data Scientist is beneficial when you need help to collect, clean, visualize, and most importantly, make sense of your organizations's data correctly.

Anjali Ariscrisnã, Alicja Ochman

February 24, 2022

Two developers build a website interface and connect servers, contrasting coding vs programming tasks.

Development

Coding vs Programming: What Are the Differences?

Explore the differences between coding and programming, and understand how these roles contribute to software development and problem-solving.

Anjali Ariscrisnã, Alex Gouveia

February 17, 2022

Clutch Top B2B Companies United Kingdom 2022 hexagonal badge recognizing leading UK firms

Business

We are at the Top B2B Companies in the UK!

For the second year in a row, Imaginary Cloud was recognized as one of the Top B2B Companies in the UK by Clutch!

Anjali Ariscrisnã

February 14, 2022

Professionals hold dollar coins beside a red clock and gears, comparing time and materials vs fixed price contracts

Business

Time and Materials contract vs Fixed Price contract in Tech

Take a look at what T&M vs Fixed price contracts are, their advantages and disadvantages, as well as which one might be the best option for your software, web, or mobile app development project.

Anjali Ariscrisnã

February 10, 2022

Development

Using the Next.js framework with TypeScript

Next.js handles rendering; TypeScript handles your data's shape. When to pair them, how to set them up, and the one test that decides it.

Anjali Ariscrisnã, Admilson Cruz

February 3, 2022