Scalable and user-centric superior web development solutions.
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Our expertise covers an array of areas, from simpler projects such as website building to highly complex web-based applications.
Our website development agency provides you with the right tools and resources to guide you through the process that is developing a web-based solution, whether you are a startup looking to develop an MVP, a scale-up looking to improve your product, or an enterprise scaling your online presence or digital product capabilities.
Throughout the software lifecycle, we use the Agile Development Process - a set of principles and practices that emphasise cooperation, flexibility, and continuous development, allowing teams to deliver high-quality software in a timely and efficient manner. Consider agile methodology your software development GPS, giving guidance, navigation, and the ability to react to changes along the road.
The ADP ensures a well-organised approach to your digital product, enables you to reduce your time-to-market by up to 70%, and helps you manage your technical debt.
The product backlog is a list of business and project goals and contains what is forecasted to be developed by the development team, and maintained by the Product Owner. It is a living document, updated continuously, prioritized, and ordered by business value. It may also have product improvements, bugs, technical questions, and so on. Its purpose is mainly to have everything that is needed to reach the project’s Product Vision.
In this stage, we also create a sprint backlog, which is a list of tasks that need to be completed during each sprint. We prioritize the user stories for each sprint and ensure that the team knows what they need to work on.
With the sprint backlog in place, the development process finally starts - sprint execution. Working through the sprint backlog, and delivering small usable pieces of software frequently allows for continuous feedback and refinement, ensuring that the product is always on the right track.
In this stage, we put in place a briefing that includes the information gathered during the workshop with the team and stakeholders. It presents the vision and goals of the project and clarifies all necessary business requirements. This is also where an FAQ session relative to the nature of the project takes place.
The high-level architecture involves the development of the technical design, with the ideal balance between complexity and reach, This is where we identify external dependencies from third-party providers, such as Stripe, Facebook, Amazon, and so on.
We then start the CI/CD workflow which is the setup of the issue management tool, code repositories, continuous integration system, and development & staging environments. It’s followed by the setup of the code repo and automated test framework, the staging environment and production servers, as well as the continuous integration ecosystem (i.e. servers, deploy hooks, etc)/continuous deployment.
Finally, in Feature 0 we deliver the first meaningful feature: a homepage, a login screen, part of the first dashboard… This step ensures that there is something demonstrable with the perception of value at the end of the Bootstrap Phase.
With the Data Model, we provide the first baseline of the product’s evolutive data model. It identifies the main data entities and relationships and baselines the data sources and data stores (i.e. relational databases, document data stores, etc.). This step also consists of iterating the product concept and designing the first version of the data model.
Here’s when we present the Proof Of Concept (PoC), Minimal Testable Product (MTP), or Minimal Viable Product (MVP), and we deliver and deploy the first version of the product - even if that version is the implementation of a concept. This helps mitigate technical risks and test the main business premises for developing a market-ready version of the product through a viability assessment.
On the production increments step, we review technical and business risks and the impact of the PoC, MTP, or MVP on the initial premises or Wave 0. Here, we also identify reusable components from Wave 0 to Wave 1 (i.e. often PoCs are not reusable). This helps gather feedback about the first integrated model and assesses the product's viability before moving to Wave 1.
Finally, the wave retrospective reviews the product state, evaluates wave success against business goals, and identifies improvements. We then design goals for the next wave & prioritize features. Doing this allows the team to analyze the work that has been done in previous sprints and plan consciously what should be the next mountain to climb.
NEED A QUOTE FOR YOUR PROJECT?
Our team of business developers and project managers can help you to clarify any questions you have related. Feel free to chat with us anytime and get a quote for your project.
We work with you to get your software up and running, then provide ongoing website development support so that the site stays that way. Whether you need optimization, corrections, new features added, or just a refresh of an existing page, we guarantee quality work with our unique flexible maintenance packages. These include all the necessary procedures to keep your Webflow website performing optimally, and fit to your maintenance requirements.
Updates on the webflow account and website
Analytics tracking and reporting
Fix security vulnerabilities
Resolve errors
Optimize performance
SEO Audit on the content and optimization
User experience (UX) analysis and improvements
Improve scalability
Conduct A/B testing
Conversion optimization
Updates on the webflow account and website
Analytics tracking and reporting
Fix security vulnerabilities
Resolve errors
Optimize performance
SEO Audit on the content and optimization
User experience (UX) analysis and improvements
Improve scalability
Conduct A/B testing
Conversion optimization
Updates on the webflow account and website
Analytics tracking and reporting
Fix security vulnerabilities
Resolve errors
Optimize performance
SEO Audit on the content and optimization
User experience (UX) analysis and improvements
Improve scalability
Conduct A/B testing
Conversion optimization
Build user-centric websites, web solutions and custom web applications using our unique development services and processes, and our skilled team of developers and designers.
Our specialized web design and development team will advise you the best framework suitable for your project, build a roadmap with prioritized features and set deadlines.
Get an outstanding, responsive digital product 2x faster and ready to be tested by your users.
Our Agile Development Process lets you plan and manage realistic schedules, saving you time, and redesigning costs - save up 60% on development costs.
Our specialized professionals will advise you the best framework suitable for your project, create a roadmap with prioritized features and set deadlines.
TOP WEB DEVELOPMENT AGENCIES
Influencer Marketing Hub, 2023
Top B2B Company UK
Clutch, 2023
Global Excellence Awards
Acquisition Int., 2022
Bridging borders, serving clients in over 80 countries worldwide.
united states
europe
middle east
rest of the world
Since 2010, we’ve accerelated more than 300 web, software and mobile application services.
From crafting data-driven campaigns to leveraging cutting-edge advertising technologies, empower your brand to thrive in the dynamic landscape of modern marketing.
MARKETING & ADVERTISING
Whether it’s developing SaaS platforms or optimizing customer satisfaction, create tech solutions that not only set you apart but are also pivotal for your digital transformation journey.
TECHNOLOGY
Revolutionize the sports industry by enhancing fan engagement through mobile apps or optimizing athlete performance with data analytics. We support you to drive innovation across the entire sports ecosystem.
SPORTS
Since 2010, we’ve delivered more than 300 web, software and mobile application services.
With a recommendation rate of 99%, our web development agency has over 100 passionate, EU-based professionals that align your business goals with the latest tech solutions.
Recognised for working with processes that guarantee a high-quality delivery, our team of web design and developers, product managers and data scientists have the technical expertise, creativity, and vision to create beautiful, smart web and app software products.
We excel at what we do and we love every moment of it!
DEVELOPERS
From React, Flask, Django to Node and Ruby on Rails developers, we have a great talent-pool of web developers with a high technical expertise to develop complex web based applications
Designers
Our award-winning designers and developers work side-by-side to create superior UX/UI experiences for your web development project, using leading tools such as Webflow.
Project Managers
Drawing on experience in industries galore, our Project Managers define project requirements and outline the scope of a future web app. After that, they provide a high-level project plan, give rough time estimates, and compile a team for your web project implementation.
Data Scientists
By following a technology-agnostic process, our Data Scientists design Artificial Intelligence systems through incremental development, using a scrum-based methodology. The aim is to help companies like yours automate business, make better decisions, forecast future patterns or trends, and build competitive advantage.
Imaginary Cloud focuses on crafting scalable technology. With our proprietary development processes, we ensure dependable, user-centric solutions that propel smooth digital transformation for both Enterprise and Scale-up companies.
We provide you with flexible solutions throughout the software development lifecycle, from expanding your delivery team to full project management, depending on your requirements.
Browse the Frequently Asked Questions and get your answers. Or better yet – get in touch with our team and let’s talk!
get a quoteWeb Development is the process of developing websites and applications. It includes various specialisations, such as working on the web server, web engineering, network security configuration, and graphic design development. However, the everyday use of web development typically refers to coding or writing markups.
The work of a professional Web Developer is to build websites or web applications. He is in charge of the website's performance and capacity, and works side-by-side with the web design team in the front-end development to make sure the website has a responsive design, is easy-to-use and appealing to navigate.
Web applications are programs or software hosted on a remote server, and accessible from any web browser on any device; it’s basically an application that interacts with a network.
There are 10 types of web applications, each with their own business benefits:
• Static web application
• Dynamic web application
• E-commerce web application
• Content management system web application
• Single-page web application
• Multiple-pages web application
• Portal web application
• Animated web applicationRich internet web application
• Progressive web application
Want to learn more about each type of web application? Take a look at our blog post about 10 types of web applications and how you can use them.
A web application is a piece of software that can be accessed by a browser - which is an application that is used to browse the internet. A web app combines server-side scripts and client-side scripts to showcase information, and it requires a server to manage requests from the users. It is designed mainly for interaction with end users, and users can also manipulate the data. Examples of web applications are Facebook, Netflix, Amazon and Ebay.
A website, on the other hand, is a collection of web pages that contains images, text, audio, video, and so on. It can consist of one page, two pages, or a number of pages. A website user can only read the content but not manipulate it. Examples of websites are blogs, a forum, or the government’s page where you can read about government related topics or issues.
If your website or web app is institutional and needs to be redesigned, the average working time is from 2 to 3 months. If you already have the designs, we can implement them in 2 to 4 weeks.
If the website or web app project is e-commerce, we need to validate the average working time with the technical team as it can take up to 6 months, depending on the project’s complexity.
If your website project needs a redesign, the average hourly cost of a software developer working on your product varies between $50 000* to $80 000*. For implementation solely, the average costs range between $10 000* to $20 000*.
If you’re looking to build a web app, the average cost is from $150 000 to $400 000, depending on the project’s complexity.
*Note: Rates may vary based on currency.
Useful link:
• Time & Materials contract - which one is the best option for your software, web, or mobile app development product?
Yes, we do. Our web design and development service covers redesigning existing websites. We help you shape digital products from scratch or improve your existing ones, always ensuring they're user-friendly.
We use cutting-edge technology from React, Flask, Django to Node and Ruby on Rails.
We have a great talent pool of developers with high technical expertise.
Learn more about our languages:
• Why use Python?
• Python vs JavaScript: when to use?
• Accelerate your project with React Native and Expo
• Why should you consider Ruby on Rails to develop your marketplace?
Absolutely! Having a mobile-friendly website is more important than ever! We put forth a lot of effort to ensure that your website looks good on all online devices. You can also take a look at our Mobile App Development service.
Our website development company hasafull service that follows an Agile Development Process (Backlog - Bootstrap - Wave 0 - Wave N) focused on continuously delivering useful software in increments. It follows a cooperative approach where the team regularly iterates to improve efficiency and ensure the alignment of business goals. The goals and requirements are reviewed by the end of each sprint to deliver the most value in the next stage.
This is a scrum-based methodology (Plan > Execute > Test > Review). It allows us to deliver new features in shorter time frames responding quickly to change, accelerating your product's development process.
1. Conduct user research - Being the UX designer's responsibility, the main goal of the user research step is to gather evidence that will support the decisions taken henceforth, ensuring that no decision is made based on vague assumptions. In this step, we identify the main aspects of the business model and user needs.
2. Create user personas - Part of the ideation step, creating the user person is the core of the creative process and it is where the concept of the product is formulated based on the user's needs and the business model (both identified in the Research phase). Here, the UX designer, the product designer, and the product owner should work closely together. Then, the ideal user experience is mapped by describing each user's action. In this step, various user scenarios are written and validated. Overall, it provides a global vision, ensuring its consistency and fluidity. Moreover, the user journey also serves as a base to establish the product requirements.
3. Plan the information architecture, design flows, and wireframes - In this step, the product designer focuses on creating a physical representation of the concept that has been defined up to this point. They will create a Style Guide (colour palette, fonts, image style, input fields, buttons, and so on). Then they proceed to the Graphic User Interface (GUI) Design, which executes the end-looking screens by applying the Style Guide to the Wireframes. This step provides stakeholders with the final aspect of the product's screens in order to obtain approval before moving to the implementation.
4. Create the prototype - Here, a click-through Prototype is developed to be accessible online and shareable with other devices and users through a link and password. The Prototype step allows the navigation from screen-to-screen, facilitating the feedback intake either from stakeholders or potential users and investors.
5. Finalize with usability tests
Still have questions?
Our team of business developers and project managers can help you to clarify any questions you have related. Feel free to chat with us anytime.
Web Apps come in many forms, and they can help fulfill different needs of your business. This detailed guide will help you understand what a web app is, what types there are and how to build one.