WEB DEVELOPMENT

Scalable and user-centric superior web development solutions.

Trusted by:
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trusted by:

Client Logo: NeomClient logo: RemaxClient logo: EurofoundClient logo: ThermoFisherClient logo: EYClient Logo: Nokia
Client logo: SageClient Logo: NeomClient logo: RemaxClient logo: EurofoundClient logo: ThermoFisherClient logo: EYClient Logo: Nokia
Client logo: Sage

+20

Industry sectors

78

Customer NPS score

99%

Recommendation rate

+300

Projects delivered

our
solutions

Our expertise covers an array of areas, from simpler projects such as website building to highly complex web-based applications.

Our website development agency provides you with the right tools and resources to guide you through the process that is developing a web-based solution, whether you are a startup looking to develop an MVP, a scale-up looking to improve your product, or an enterprise scaling your online presence or digital product capabilities.

Web apps icon
web application
Mobile apps icon
MOBILE APPS
SaaS icon
SOFTWARE AS A 
SERVICE (SAAS)
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E-COMMERCE PLATFORMS
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MARKETPLACES
Business websites icon
BUSINESS WEBSITES
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CONTENT MANAGEMENT sYSTEMS (CMS)
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LANDING PAGES
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WEB PORTALS
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CUSTOM SOFTWARE
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ENTERPRISE SOFTWARE
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API DEVELOPMENT
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web
applications

Mobile apps icon

mobile apps

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software as a service
(saaS)

E-commerce icon

e-commerce
platforms

Marketplace icon

marketplaces

Business websites icon

business websites

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content management websites (cms)

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landing pages

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web portals

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API
Development

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custom
software

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Enterprise
Software

our
aDp process

Throughout the software lifecycle, we use the Agile Development Process - a set of principles and practices that emphasise cooperation, flexibility, and continuous development, allowing teams to deliver high-quality software in a timely and efficient manner. Consider agile methodology your software development GPS, giving guidance, navigation, and the ability to react to changes along the road.

The ADP ensures a well-organised approach to your digital product, enables you to reduce your time-to-market by up to 70%, and helps you manage your technical debt.

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backlog
1. product backlog
2. sprint backlog
3. sprint backlog

The product backlog is a list of business and project goals and contains what is forecasted to be developed by the development team, and maintained by the Product Owner. It is a living document, updated continuously, prioritized, and ordered by business value. It may also have product improvements, bugs, technical questions, and so on. Its purpose is mainly to have everything that is needed to reach the project’s Product Vision.

In this stage, we also create a sprint backlog, which is a list of tasks that need to be completed during each sprint. We prioritize the user stories for each sprint and ensure that the team knows what they need to work on.

With the sprint backlog in place, the development process finally starts - sprint execution. Working through the sprint backlog, and delivering small usable pieces of software frequently allows for continuous feedback and refinement, ensuring that the product is always on the right track.

BOOTSTRAP
1. briefing
2. high-level architecture
3. CI/CD workflow
4. Feature 0

In this stage, we put in place a briefing that includes the information gathered during the workshop with the team and stakeholders. It presents the vision and goals of the project and clarifies all necessary business requirements. This is also where an FAQ session relative to the nature of the project takes place.

The high-level architecture involves the development of the technical design, with the ideal balance between complexity and reach, This is where we identify external dependencies from third-party providers, such as Stripe, Facebook, Amazon, and so on.

We then start the CI/CD workflow which is the setup of the issue management tool, code repositories, continuous integration system, and development & staging environments. It’s followed by the setup of the code repo and automated test framework, the staging environment and production servers, as well as the continuous integration ecosystem (i.e. servers, deploy hooks, etc)/continuous deployment.

Finally, in Feature 0 we deliver the first meaningful feature: a homepage, a login screen, part of the first dashboard… This step ensures that there is something demonstrable with the perception of value at the end of the Bootstrap Phase.

wave 0
1. data model
2. Poc, mtp or mvp
3. viability assessment

With the Data Model, we provide the first baseline of the product’s evolutive data model. It identifies the main data entities and relationships and baselines the data sources and data stores (i.e. relational databases, document data stores, etc.). This step also consists of iterating the product concept and designing the first version of the data model.

Here’s when we present the Proof Of Concept (PoC), Minimal Testable Product (MTP), or Minimal Viable Product (MVP), and we deliver and deploy the first version of the product - even if that version is the implementation of a concept. This helps mitigate technical risks and test the main business premises for developing a market-ready version of the product through a viability assessment.

wave in
1. production increments
2. wave retrospective reviews

On the production increments step, we review technical and business risks and the impact of the PoC, MTP, or MVP on the initial premises or Wave 0. Here, we also identify reusable components from Wave 0 to Wave 1 (i.e. often PoCs are not reusable). This helps gather feedback about the first integrated model and assesses the product's viability before moving to Wave 1.

Finally, the wave retrospective reviews the product state, evaluates wave success against business goals, and identifies improvements. We then design goals for the next wave & prioritize features. Doing this allows the team to analyze the work that has been done in previous sprints and plan consciously what should be the next mountain to climb.

NEED A QUOTE FOR YOUR PROJECT?

Our team of business developers and project managers can help you to clarify any questions you have related. Feel free to chat with us anytime and get a quote for your project.

What our customers say

Client logo: Ecolibrium

5.0

5/5 stars rating
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The team was very easy to work with and very communicative."
Priya Krishnan
Head of Strategic Initiatives, Ecolibrium
Client logo: Eurofound

5.0

5/5 stars rating
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They were very flexible and adapted to our means of communications."
Maria Josefa Perez Barral
IT Project Assistant, Eurofound
Client logo: Confinze

5.0

5/5 stars rating
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Their framework is super unique and something I haven't seen before."
Mathias Storm
MouritsenHead of Product, Confinze ApS
Client logo: Teach Tutti

5.0

5/5 stars rating
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The web developer delivered a really high quality video conferencing system within a very short period of time.”
Liam Hindson
Founder & Owner, TeachTutti Ltd
Client logo: OAI

5.0

5/5 stars rating
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The people at Imaginary Cloud were both professional and organized."
Alex Algard
Fund Manager, Online Awareness Initiative
Client logo: Farmlink

5.0

5/5 stars rating
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Imaginary Cloud is very committed to their work and timely delivery.”
Richard Surendrakumar
Head of Product, FarmLink Marketing Solutions
Client logo: ELSA

5.0

5/5 stars rating
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Imaginary Cloud is a very serious software agency with a positive attitude and good skill set."
Xavier Anguera
Co-Founder & CTO, ELSA, Corp.
Client logo: Learninghubz

5.0

5/5 stars rating
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This is the best work we’ve gotten from a provider so far, and we’ve worked with many over the years.”
João Santos
CEO & Founder, Learninghubz
Client logo: Oligo

5.0

5/5 stars rating
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They have a very good approach to the design of everything that is related with the graphical interface and the UX.”
Luís Pedro
CEO, Oligo Swiss Fund Services
Client logo: Topgim

5.0

5/5 stars rating
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Imaginary Cloud has a strong ability to solve problems, and they present a solution in a short timeframe."
Artur Carvalho
Owner & CEO, Topgim, Lda.
Client logo: TrustPortal

5.0

5/5 stars rating
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They’re equally as capable as some of the biggest development names out there.”
Chris Lamberton
Strategy Director, TrustPortal Solutions
Globosurveys Logo

5.0

5/5 stars rating
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The team, deliverables, and overall experience have all been fantastic— I couldn’t ask for anything more."
Miguel Costa Santos
CEO, Globsurveys
Client logo: 1.00 Plus Plus Store

5.0

5/5 stars rating
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It's been a great addition to our store."
Ellie David
Manager, 1.00 Plus Super Store
Client logo: Travelwifi

5.0

5/5 stars rating
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I'm impressed with their very deep expertise, transparency, and very talented people."
Simone Rigoni
CEO, Tep Wireless
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We ARE a WebFLOW ENTERPRISE PARTNER

Besides being a software & web application development company, we are also a digital incubator. As a Webflow-endorsed partner, we are constantly looking for fresh and intuitive ways to stimulate the metamorphosis of both new and existing digital projects. From technology to healthcare, finance to travel, we help clients for various industries grow their digital presence through Webflow.

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We ARE a WebFLOW ENTERPRISE PARTNER

Besides being a software & web development company, we are also a digital incubator.  As a Webflow-endorsed partner, we are constantly looking for fresh and intuitive ways to stimulate the metamorphosis of both new and existing digital projects. From technology to healthcare, finance to travel, we help clients for various industries grow their digital presence through Webflow.

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OUR webflow POST LAUNCH SUPPORT

We work with you to get your software up and running, then provide ongoing website development support so that the site stays that way. Whether you need optimization, corrections, new features added, or just a refresh of an existing page, we guarantee quality work with our unique flexible maintenance packages. These include all the necessary procedures to keep your Webflow website performing optimally, and fit to your maintenance requirements.

CHECK OUT OUR POST LAUNCH SUPPORT

essential

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Updates on the webflow account and website

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Analytics tracking and reporting

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Fix security vulnerabilities

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Resolve errors

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Optimize performance

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SEO Audit on the content and optimization

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User experience (UX) analysis and improvements

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Improve scalability

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Conduct A/B testing

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Conversion optimization

improvement

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Updates on the webflow account and website

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Analytics tracking and reporting

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Fix security vulnerabilities

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Resolve errors

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Optimize performance

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SEO Audit on the content and optimization

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User experience (UX) analysis and improvements

check icon (inactive)

Improve scalability

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Conduct A/B testing

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Conversion optimization

growth

check icon (active)

Updates on the webflow account and website

check icon (active)

Analytics tracking and reporting

check icon (active)

Fix security vulnerabilities

check icon (active)

Resolve errors

check icon (active)

Optimize performance

check icon (active)

SEO Audit on the content and optimization

check icon (active)

User experience (UX) analysis and improvements

check icon (active)

Improve scalability

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Conduct A/B testing

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Conversion optimization

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DEVELOP TRULY UNIQUE
WEB EXPERIENCES

Build user-centric websites, web solutions and custom web applications using our unique development services and processes, and our skilled team of developers and designers.

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GET VALUABLE INSIGHTS

Our specialized web design and development team will advise you the best framework suitable for your project, build a roadmap with prioritized features and set deadlines.

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A PRODUCT READY TO LAUNCH

Get an outstanding, responsive digital product 2x faster and ready to be tested by your users.

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REDUCE UP TO 60% on COSTS

Our Agile Development Process lets you plan and manage realistic schedules, saving you time, and redesigning costs - save up 60% on development costs.

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FOCUS ON YOUR BUSINESS GOALS

Our specialized professionals will advise you the best framework suitable for your project, create a roadmap with prioritized features and set deadlines.

WE ARE AN AWARD-WINNING COMPANY

Influencer Marketing Hub, 2023

TOP WEB DEVELOPMENT AGENCIES

Influencer Marketing Hub, 2023

2023 Top Web Companies Clutch badge

Top B2B Company UK

Clutch, 2023

2022 Global Excellence Awards badge

Global Excellence Awards

Acquisition Int., 2022

We are a
global partner in over 80 countries

Bridging borders, serving clients in over 80 countries worldwide

united states

europe

middle east

rest of the world

MARKETING & ADVERTISING

From crafting data-driven campaigns to leveraging cutting-edge advertising technologies, empower your brand to thrive in the dynamic landscape of modern marketing.

EXPLORE MKT&ADVERTISING
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technology

Whether it’s developing SaaS platforms or optimizing customer satisfaction, create tech solutions that not only set you apart but are also pivotal for your digital transformation journey.

explore technology
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sports

Revolutionize the sports industry by enhancing fan engagement through mobile apps or optimizing athlete performance with data analytics. We support you to drive innovation across the entire sports ecosystem.

explore sports
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your
team

With a recommendation rate of 99%, our web development agency has over 100 passionate, EU-based professionals that align your business goals with the latest tech solutions.

Recognised for working with processes that guarantee a high-quality delivery, our team of web design and developers, product managers and data scientists have the technical expertise, creativity, and vision to create beautiful, smart web and app software products.
We excel at what we do and we love every moment of it!

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DEVELOPERS

From React, Flask, Django to Node and Ruby on Rails developers, we have a great talent-pool of web developers with a high technical expertise to develop complex web based applications

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Designers

Our award-winning designers and developers work side-by-side to create superior UX/UI experiences for your web development project, using leading tools such as Webflow.

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Project Managers

Drawing on experience in industries galore, our Project Managers define project requirements and outline the scope of a future web app. After that, they provide a high-level project plan, give rough time estimates, and compile a team for your web project implementation.

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Data Scientists

By following a technology-agnostic process, our Data Scientists design Artificial Intelligence systems through incremental development, using a scrum-based methodology. The aim is to help companies like yours automate business, make better decisions, forecast future patterns or trends, and build competitive advantage.

SOUNDS LIKE YOUR DREAM TEAM?

WHY IMAGINARY CLOUD

Imaginary Cloud focuses on crafting scalable technology. With our proprietary development processes, we ensure dependable, user-centric solutions that propel smooth digital transformation for both Enterprise and Scale-up companies.

check our why us page
Workplace tools
Why — Mobile

WHY IMAGINARY CLOUD

At Imaginary Cloud we provide a unique service tailored to the needs of companies that are focused on growth. Know more about why we are the right partner to fuel your growth.

how we
WORK

We provide you with flexible solutions throughout the software development lifecycle, from expanding your delivery team to full project management, depending on your requirements.

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MANAGED TEAMS

We provide you with a web design and development squad or an individual fit to your needs, able to work independently, and/or fully integrated within your delivery team and processes.

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managed projects

We will develop the project in-house, following our battle-tested processes which ensure world-class quality and efficiency. This end-to-end solution is ideal for companies without internal technical teams.

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TEAM EXTENSION
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MANAGED PROJECT
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the tech stack that helps maximize your business value

design

Tool logo: Figma

figma

Tool logo: Adobe Photoshop

photoshop

Tool logo: Adobe Illustrator

illustrator

Tool logo: Adobe Id

indesign

Tool logo: Adobe Xd

xd

front-end

Framework logo: React Native

react

Framework logo: Angular

angular

Framework logo: Vue

vue

Tool logo: Webflow

webflow

back-end

Node logo

node

Python logo

python

Ruby on Rails logo

rails

Framework logo: Django

django

mobile

Framework logo: React Native

react native

Flutter logo

flutter

systems

AWS logo

amazon web services

Azure logo

azure

Google Cloud logo

google cloud

ai/data science

Pytorch logo

pytorch

CML logo

cml

DVC logo

dvc

mlflow logo

mlflow

Sagemaker logo

amazon sagemaker

Vertex.ai logo

vertex.ai

Azure AI logo

azure ai

design
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front-end
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back-end
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mobile
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systems
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ai/data Science
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EVERYTHING YOU NEED TO KNOW ABOUT OUR WEB DEVELOPMENT SERVICE

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Browse the Frequently Asked Questions and get your answers. Or better yet – get in touch with our team and let’s talk!

get a quote
What is Web Development?
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What does a Web Developer do?
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What is a Web Application?
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What are examples of Web Applications?
What are examples of Web
Applications?
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What is the difference between a Website and a
Web App?
What is the difference between
a Website and a Web App?
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How long does it take to build a Website and a
Web App?
How long does it take to build
a Website and a Web App?
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How much does it cost to build a Website and a
Web App?
How much does it cost to build
a Website and a Web App?
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Do you redesign existing Websites?
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What programming languages do you use to develop
a Website?
What programming languages do
you use to develop a Website?
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Will my Website be mobile-friendly?
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How does our Agile Development Process work?
How does our Agile Development
Process work?
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What are the 5 steps of Web Development?
What are the 5 steps of Web
Development?
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Still have questions?

Our team of business developers and project managers can help you to clarify any questions you have related. Feel free to chat with us anytime.

Web development
resources

blog post

Web app development: the ultimate guide for 2023

Web Apps come in many forms, and they can help fulfill different needs of your business. This detailed guide will help you understand what a web app is, what types there are and how to build one.

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OTHER RELATED POSTS FROM OUR BLOG
Explain your project and book a meeting today.
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