Sandro Cantante

Content manager, text editor, and presenter of strategic ideas, along with being an avid fan of the cinematic arts and visual storytelling.

posts

Design

Product Design Process in 12 Steps

Meet the Product Design Process, a user-centred design process for digital products that follows a multi-disciplinary approach.

Sandro Cantante, Mariana Berga, Tiago Franco

May 9, 2019

Hand-drawn website wireframe sketch with image placeholders for building a minimum viable product

Design

Why building a Minimum Viable Product matters

If you want to show a product's first version or to understand if your business idea solves a real problem, creating an MVP is truly the way to go.

Sandro Cantante

February 20, 2019

Design

Pong's perfect game design

Pong is a 2D table tennis sports game, one of the first videogames of all time. But did you know that Pong achieved design perfection back in 1972?

Sandro Cantante

February 6, 2019

Hand holds a white Wi-Fi card against a blurred landscape in a TEP Wireless success story

Business

The success story of TEP Wireless

TEP Wireless is the client who's been with us the longest and our project with them is what we consider to be a success story from a business perspective.

Sandro Cantante

January 23, 2019

Silhouetted person faces a glowing CRT monitor with a geometric symbol in a dim room about who writes copy

Business

The choice that matters: who is going to write the copy?

The project is ready to launch. Designers are ready to design, developers ready to develop, and... wait a second, who is going to write the copy?

Sandro Cantante

January 16, 2019

Spiraling orange light trails and white sparks burst across a black background for a startup web guide

Business

The Startup Web Guide for 2026

Launching a Startup is never easy, but there are a few variables that can be controlled to drastically raise the chances of success.

Sandro Cantante

January 9, 2019

Dual monitors glow with code beside a laptop, framing the waterfall vs agile software debate.

Development

Agile vs Waterfall: when to use each approach

Agile vs Waterfall, on evidence not fashion: when to use each, the four criteria that settle it, updated hybrid data and a real rebuild.

Sandro Cantante

December 5, 2018

Design

Improve yourself with good user experience

Some call it UX design, others call it magic. In either case, it's all about understanding the very basics of what makes us humans.

Sandro Cantante

November 21, 2018

Design

What UX Designers Can Learn from Game Onboarding

Getting the player to understand the game's mechanics before opening the whole lot of possibilities they provide is a challenge for UX design.

Sandro Cantante

November 7, 2018

Man in a grey sweater walks toward sky-painted stairs on a reflective floor, echoing a neverending user journey

Design

The never-ending user journey through ads

Have you ever felt stalked by a product for which you barely showed any interest? Find out exactly why that's happening to everyone.

Sandro Cantante

October 18, 2018

Design

Design planning: making a stylish difference

Product redesign vs rebrand: how to tell a positioning problem from a usability one, and choose the right change before you restyle.

Sandro Cantante

September 14, 2018

Design

Everyone can be a designer

Explore how anyone can become a designer with the right mindset, skills, and tools, breaking down barriers to creativity and innovation.

Sandro Cantante

June 28, 2018

Design

UX design fails: what high-end companies get wrong

From smaller businesses to high-end companies, no one is really immune from those serious UX design mistakes with potentially fatal consequences.

Sandro Cantante

April 19, 2018