Integrate an innovative and practical approach that considers your users’ goals.
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Our expertise covers an array of areas, from simpler projects such as AI-assisted website development to highly complex, AI-first web-based applications.
Our Product Design Process service provides you with the right tools and resources to guide you through the design of any kind of web-based solution, whether you are a start-up looking to develop an MVP with AI integration, a scale-up aiming to improve your product through predictive user insights, or an enterprise scaling your website or digital product capabilities with AI-native design practices.
Our design process integrates AI to assist in brainstorming, mood boards, style guides, sitemaps and user story creation - enabling our designers to focus on innovation while delivering results more swiftly.
We analyze industry data to build informed design strategies and accurate user personas.
AI rapidly generates alternative layouts and design options, making testing and refinement quicker.
Automation of mundane tasks, like layout adjustments or format changes, gives designers more time to focus on crafting engaging user experiences.
At Imaginary Cloud, we believe the process of designing a product should be user-centered, integrating an innovative, AI-first and data-led approach that considers the users’ goals, the business requirements, and a technically robust, future-ready architecture.
Behind a web or mobile app’s look and feel, there’s far more than just bright and engaging user interfaces. Since UX design is a user-centred discipline, our UI/UX designers leverage AI-assisted usability analysis to focus on the user’s journey and overall experience. To deliver a world-class digital product, it’s recommended to conduct an informed user research, create predictive user personas, plan the information architecture, design flows and wireframes, create interactive prototypes—and finalise with usability tests.
This is why we’ve created the Product Design Process. By following the PDP, we ensure that no steps are skipped, even in the ideation or prototype stage. This lowers the risk of discovering usability issues or other challenges later on during customer adoption or rollout phases, while also enabling intelligent iteration cycles powered by AI.
We identify the main aspects of the business model and user needs.
First, we gather evidence that will support the decisions taken henceforth, ensuring that no decision is made based on vague assumptions.
This stage consists of 3 steps: a briefing with the project's vision and goals and business requirements; user research to guarantee product usefulness and effectiveness from the user's perspective; and a design benchmark to analyze the landscape of similar and complementary products, design patterns and technologies used in the industry.
The Research stage allows us to leverage the knowledge and skills of existing players and ensure features and design differentiation in the market, and ensure customer fit.
We formulate an approach to the product based on the user's needs and the business model.
This is the core of the creative process and it is where the concept of the product is formulated based on the user's needs and the business model (both identified in the Research phase). Here, the UX designer, the product designer, and the product owner work closely together.
This stage consists of 4 steps: mapping out the user journey, by describing each user's action, with various user scenarios; a decision matrix that helps prioritize the users' and product's goals while considering the product life cycle's current stage; drawing the wireframes, i.e., the pages’ structure and navigation flow to ensure interface usability and reduce design time; and finally, a mood board to ensure that the product's look and feel conveys the desired user experience and is aligned with the user profile and market strategy.
We bring the concept to life and put it into practice.
In this stage, the product designer focuses on creating a physical representation of the concept that has been defined up to this point.
It consists of 3 steps: a style guide, where we define a graphic interface’s style, considering colour palette, fonts, image style, input fields, buttons, and so on, to ensure consistency throughout the application; a graphic user interface design (GUI) which are the end-looking screens by applying the style guide to the wireframes; and a click-through prototype to facilitate the feedback from stakeholders or potential users and investors.
We guarantee that all requirements and ideas generated are realistic to implement.
In this stage, all the work previously done should be achievable considering the available time and budget previously settled.
It consists of 2 steps: a high-level architecture where we detail how the product will be built, identifying baselines for the needed technologies and skills to make it; and a project plan to define the major milestones and provides a general understanding of the project's structure, phases, intersections and interdependencies.
NEED A QUOTE FOR YOUR PROJECT?
Our team of business developers and project managers can help you to clarify any questions you have related. Feel free to chat with us anytime and get a quote for your project.
Buy our published book on Product Design Process. Part of the curriculum in several universities across Portugal and Canada.
Besides being a software & web application development company, we are also a digital incubator. As a Webflow-endorsed partner, we are constantly looking for fresh and intuitive ways to stimulate the metamorphosis of both new and existing digital projects. From technology to healthcare, finance to travel, we help clients for various industries grow their digital presence through Webflow.
Besides being a software & web application development company, we are also a digital incubator. As a Webflow-endorsed partner, we are constantly looking for fresh and intuitive ways to stimulate the metamorphosis of both new and existing digital projects. From technology to healthcare, finance to travel, we help clients for various industries grow their digital presence through Webflow.
Follow our unmatched Product Design Process to build meaningful and user-driven interfaces. It selects a collection of matured techniques and tools capable of skyrocketing your online product’s usability, efficiency and success.
Know the detailed steps, needed resources, expected costs and delivery time to build a functional and valuable product.
Follow the necessary steps (from research and ideation to development) to ensure a well-grounded UX.
The high-level PDP design allows you to plan realistic schedules and avoid redesigning costs.
Grow revenue and business value with a well-thought-out UX that increases conversions.
Top Software Developers London
Clutch, 2023
TOP WEBFLOW LONDON
Clutch, 2023
Top Web Design CompanIES IN LONDON
Designrush, 2022
Top Software Dev. Company
Techreviewer, 2022
Bridging borders, serving clients in over 80 countries worldwide.
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With a recommendation rate of 99%, Imaginary Cloud has over 100 passionate, EU-based professionals that align your business goals with the latest tech solutions.
Recognised for working with processes that guarantee a high-quality delivery, our team of web developers, designers, project managers and data scientists have the technical expertise, creativity, and vision to create beautiful, smart web and app software products.
FRONTEND AND BACKEND DEVELOPERS
From React, Flask, Django to Node and Ruby on Rails developers, we have a great talent-pool of web developers with a high technical expertise to develop complex web based applications
Designers
Our award-winning designers and developers work side-by-side to create superior UX/UI experiences for your web development project, using leading tools such as Webflow.
Project Managers
Drawing on experience in industries galore, our Project Managers define project requirements and outline the scope of a future web app. After that, they provide a high-level project plan, give rough time estimates, and compile a team for your web project implementation.
At Imaginary Cloud we provide a unique service tailored to the needs of companies that are focused on growth. Know more about why we are the right partner to fuel your growth.
At Imaginary Cloud we provide you with flexible working models to work with our team, depending on your business requirements.
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Browse the Frequently Asked Questions and get your answers. Or better yet – get in touch with our team and let’s talk!
get a quoteStill have questions?
Our team of business developers and project managers can help you to clarify any questions you have related. Feel free to chat with us anytime.
Meet the Product Design Process, our user-centered design process especially created for developing innovative digital products.
